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Updated RecentlyMarvelous Market vs RaceTrac Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Marvelous Market vs RaceTrac including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $200,000 - $399,000 | $1,000,000 - $1,400,000 |
| Franchise Fee | $25,000 | $25,000 |
| Royalty Fee | - | 3.5% |
| Advertising Fee | - | 1.5% |
| Year Founded | - | 1934 |
| Year Franchised | - | 1934 |
| Term Of Agreement | - | 10 years |
| Term Of Agreement | - | 10 years |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | - | The company is seeking qualified candidates to bring their talents to its growing brand. RaceTrac franchisees should have strategic agility, business acumen, integrity and the ability to build an effective team. Ideal candidates will possess a desire to join a hands-on business opportunity where franchisees are actively involved in the day-to-day operations. Finally, potential franchisees should have a net worth of at least $700,000 and liquidity of at least $350,000. Candidates who meet these preliminary qualifications will be required to make an initial investment ranging from approximately $1 million to $1.4 million. Figures vary depending on the size of the store, store location, and equipment costs. |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | -/- | -/- |
| Start-up Costs | -/- | -/- |
| Equipment | -/- | -/- |
| Inventory | -/- | -/- |
| Receivables | -/- | -/- |
| Payroll | -/- | -/- |
Training & Support |
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| Training | - | As a franchisee, RaceTrac will provide you with all of the tools necessary to run a RaceTrac store, including a comprehensive training program and our proven experience in marketing, operations and merchandising. RaceTrac’s training team will provide new franchisees an extensive training program that consists of classroom and in-store instruction. Our comprehensive training will teach you how to deliver great service to guests who come to your modern, convenient store for quality food offers and wide product selection. |
| Support | - | The RaceTrac operations team will begin supporting you immediately. The local regional team will support the franchisee with their intimate knowledge of Central Florida and business operations. This regional support includes a direct relationship with one of our dedicated Operations Supervisors. RaceTrac will also provide the franchisee with store opening support to assist with re-opening activities and make sure they get off to a great start as a RaceTrac franchisee. |
| Marketing | - | - |
| Operations | - | - |
Expansion Plans |
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| US Expansion | - | Yes |
| Canada Expansion | No | - |
| International Expansion | No | - |
Company Overviews
About Marvelous Market
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Established in 1990, Marvelous Market is the defining standard in gourmet grab-and-go convenience food retailing. Today, Marvelous Market has embarked on an aggressive expansion strategy to secure our position throughout the Washington, DC metropolitan market. By offering better, healthier, faster food, the Marvelous Market franchise system capitalizes on the growing trends of rising household income and tastes, and declining leisure time
About RaceTrac
Headquartered in Atlanta, Georgia, family-owned RaceTrac has been serving guests since 1934 and now operates over 500 convenience store locations in Georgia, Florida, Louisiana and Texas. While operating under its mission of making people’s lives simpler and more enjoyable, many RaceTrac stores feature Swirl World frozen desserts, an expanded coffee bar, seating areas and free Wi-Fi. The company has been named a top workplace across the four states in which it operates, and has been recognized on Forbes list of largest private companies every year since 1998. In 2014,
Convenience StoreDecisions named RaceTrac as its “Chain of the Year.” RaceTrac willexpand into Tennessee beginning in 2019.