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Updated RecentlyBlue Chip Cookies Drive vs Potbelly Sandwich Shop Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Blue Chip Cookies Drive vs Potbelly Sandwich Shop including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $11,000 - $15,000 | $534,950 - $874,000 |
| Franchise Fee | N/A | $40,000 |
| Royalty Fee | - | 6% |
| Advertising Fee | - | Up to 4% |
| Year Founded | 1983 | 1977 |
| Year Franchised | 2006 | 2009 |
| Term Of Agreement | - | - |
| Term Of Agreement | - | - |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | - | Potbelly is looking for "Potbelly People" to become franchisees. That means people that love working with a team, have solid business experience (not necessarily in restaurants), the financial qualifications, possess personal motivation and have been successful. Our franchise owner/operator model is a two person team. Whether a family partnership or a business partnership we are looking for an operating team that wants to be owners of the neighborhood sandwich shop within their community. |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | -/- | -/Yes |
| Start-up Costs | -/- | -/Yes |
| Equipment | -/- | -/Yes |
| Inventory | -/- | -/Yes |
| Receivables | -/- | -/Yes |
| Payroll | -/- | -/Yes |
Training & Support |
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| Training | - | All new franchisees participate in a 10-12 week training program. This consists of real life experience in one of our company-owned training shops. In addition, we will train your key holding employees for 6 weeks at one of our company-owned training shops. Once completed, franchisees receive regular updates to their training along with our company-owned stores, including regular on site reviews. On-The-Job Training: 355 hours Classroom Training: 80 hours |
| Support | - | Purchasing Co-ops Newsletter Meetings/Conventions Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform |
| Marketing | - | Ad Templates Social media SEO Website development Email marketing Loyalty program/app |
| Operations | - | - |
Expansion Plans |
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| US Expansion | - | Yes |
| Canada Expansion | No | - |
| International Expansion | No | Yes |
Company Overviews
About Blue Chip Cookies Drive
Blue Chip Cookies Business Opportunity Gourmet Cookies and Cookie Products The primary purpose of the Blue Chip Cookies' Licensing and Distribution program is to provide motivated entrepreneurs the opportunity to market, sell and distribute a superb gourmet cookie product with national and international brand recognition since 1983. Consistent with our heritage of innovation, we have created a proprietary process for mixing, baking, and serving the "Best Cookie in the Country" in a retail store setting. We provide business coaching, consulting, time tested recipes, secret proprietary ingredient packet, branding and a chance to create a unique gourmet cookie experience in your marketplace (area of responsibility.) What makes our licensing program different is the ability to "plug" the Blue Chip Cookies' brand into an existing retail food establishment or a creating a new Blue Chip Cookies store that features our cookie as the centerpiece, while selling other sweets and treats. Why Blue Chip Cookies In Your Store? A history that started in 1983 on the San Francisco Wharf! Voted Best Cookies by customers, wherever there was or is a location! Incredible taste, sampling is the best marketing strategy. The creator of White Chocolate Macadamia Nut Cookie, in 1983. A name and logo recognized throughout USA, with a great history and a story. Made fresh in each store, from scratch, and served same day. Made with REAL Sweet Butter, No Trans Fats or preservatives. A consistently delicious gourmet cookie, due to the recipe development and the Blue Chip Basic Secret Ingredient. No one has duplicated it! Excellent presence on the internet and superb customer service reputation. Great support team with over 100 years of combined business, sales, and marketing success! A unique opportunity to start a business, or plug into your business, that is affordable vs. franchising. Proven product success in stores located: inside malls, stand alone, drive-thru, and outside mall. Initial Licensing and Training Fees: Between $11,000-$15,000 which covers start up kit, training, one time licensing fee. Initial Investment: Each company/organization determine the cost of build-out of a store or facility. As a licensor or only focus is the preparation and delivery of Blue Chip Cookies to the public with excellence. The Blue Chip Cookies Licensing program provides more freedom for creativity locally and a lower cost to entry for individuals wanting to open a bakery, coffee shop, cookie store, gourmet food truck and mall kiosk. Ongoing Fees/Costs: Licensees only pay for the Blue Chip Basic, which is the secret recipe. A minimum of 1 case per month must be purchased, on average in a calendar year to maintain license. Blue Chip Cookies logo items must be purchased through Licensor. Terms of Agreement: If licensee meets 12 cases per year, and represents the Brand with excellence, automatically renews every 5 years at no cost-based on licensing agreement specifics. Advertising Fee: $0 (each licensee advertises in their area.) Other Revenue Opportunities: Referral Fee from the Online Business. Founded: 1983-First store opened on Fisherman's Wharf in San Francisco.