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Below is an in-depth analysis and side-by-side comparison of Popeyes Louisiana Kitchen vs The Captain's Boil including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $383,500 - $2,620,800 | $255,746 - $995,550 |
Franchise Fee | $50,000 | $30,000 |
Royalty Fee | 5% | 6% |
Advertising Fee | 4% | 2% |
Year Founded | 1972 | 2015 |
Year Franchised | 1976 | 2016 |
Term Of Agreement | 20 years | - |
Term Of Agreement | 20 years | - |
Renewal Fee | $15000 | - |
Business Experience Requirements |
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Experience | - | - |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | -/- |
Start-up Costs | No/No | -/- |
Equipment | No/No | -/- |
Inventory | No/No | -/- |
Receivables | No/No | -/- |
Payroll | No/No | -/- |
Training & Support |
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Training | Classroom and in-restaurant training | On-The-Job Training: 2 weeks Classroom Training: Ongoing |
Support | The Popeyes Business Support Center provides state-of-the-industry franchise support for our franchisees. Everything from site acceptance to training to marketing support is just a phone call away. To help with opening your restaurant, you'll receive support from the experts on our Market Development Team. Prior to opening your restaurant, you'll attend a training program at our state-of-the-art facility in Atlanta. We'll also send a team to help train the staff of your new restaurant. Once your restaurant is open, you'll be assigned a single point of contact from our Franchise Support Team who will help you choose and implement business-building programs. These programs are designed by the experts in their field to provide tools to help and support you as you work to become a successful Popeyes franchisee. Additionally, we continue to develop and implement many in-restaurant operations improvements to deliver our delicious New Orleans-style menu to our customers more efficiently than ever before. We continuously evaluate our systems, from drive-thru to back office to production and point-of-sale to provide our franchisees the best programs available to support their restaurant operations. | Meetings/Conventions Grand Opening Field Operations Site Selection Proprietary Software |
Marketing | - | Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing |
Operations | - | - |
Expansion Plans |
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US Expansion | - | - |
Canada Expansion | No | - |
International Expansion | No | - |
While the success of The Captain’s Boil is exceptional, it is also unsurprising. People love the idea of "feast like a pirate! dine like a captain”. The Captain’s Boil focuses on the overall dining experience and great food. The playfulness of our brand coupled with our casual dining culture makes for an exciting dining (and marketing) experience. It is no wonder we’ve been trending on social media.