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Below is an in-depth analysis and side-by-side comparison of Dagwood's Sandwich Shop vs Potbelly Sandwich Shop including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $200,000 - $250,000 | $534,950 - $874,000 |
Franchise Fee | $20,000 | $40,000 |
Royalty Fee | 6% | 6% |
Advertising Fee | 2% | Up to 4% |
Year Founded | 2006 | 1977 |
Year Franchised | 2006 | 2009 |
Term Of Agreement | 15 years | - |
Term Of Agreement | 15 years | - |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | - | Potbelly is looking for "Potbelly People" to become franchisees. That means people that love working with a team, have solid business experience (not necessarily in restaurants), the financial qualifications, possess personal motivation and have been successful. Our franchise owner/operator model is a two person team. Whether a family partnership or a business partnership we are looking for an operating team that wants to be owners of the neighborhood sandwich shop within their community. |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | -/- | -/Yes |
Start-up Costs | -/- | -/Yes |
Equipment | -/- | -/Yes |
Inventory | -/- | -/Yes |
Receivables | -/- | -/Yes |
Payroll | -/- | -/Yes |
Training & Support |
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Training | - | All new franchisees participate in a 10-12 week training program. This consists of real life experience in one of our company-owned training shops. In addition, we will train your key holding employees for 6 weeks at one of our company-owned training shops. Once completed, franchisees receive regular updates to their training along with our company-owned stores, including regular on site reviews. On-The-Job Training: 355 hours Classroom Training: 80 hours |
Support | - | Purchasing Co-ops Newsletter Meetings/Conventions Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform |
Marketing | - | Ad Templates Social media SEO Website development Email marketing Loyalty program/app |
Operations | - | - |
Expansion Plans |
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US Expansion | - | Yes |
Canada Expansion | No | - |
International Expansion | No | Yes |
Dagwood's Sandwich Shoppes LLC, a privately owned restaurant franchise
company headquartered in Clearwater, Fla. and New Orleans, is the
brainchild of "Blondie" comic strip creator Dean Young and longtime
restaurant franchise executive and author Lamar Berry. Organized in
2006, it sells exclusive market partner territories representing 40 - 75
individual restaurant franchise units. Dagwood's Sandwich Shoppes
have the fun, entertaining and universal appeal of the comic strip and,
like the strip, they will offer guests the opportunity to suspend
disbelief and step into a fun, wholesome, comic strip world. Dagwood's
will feature more than 30 delicious sandwiches on the menu including
Dagwood's Signature Sandwiches - plus soups and salads - made from the
world's tastiest meats, unique breads and distinctive condiments.