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Below is an in-depth analysis and side-by-side comparison of Togo's Eateries, LLC vs O'Brien's Irish Sandwich Bars including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $240,500 - $545,700 | $400,000 - $610,000 |
Franchise Fee | $30,000 | $32,000 |
Royalty Fee | 5% | - |
Advertising Fee | 3% | - |
Year Founded | 1971 | - |
Year Franchised | 1977 | - |
Term Of Agreement | 10 years, renewable | - |
Term Of Agreement | 10 years, renewable | - |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | We're looking for franchisees with an entrepreneurial spirit and the willingness to work hard. Franchisees invest in us because they know how great our sandwiches are and how much our loyal guests love them. To invest in our great organization, a single restaurant development requires $150,000 in liquid assets and a net worth of $300,000. Three or more restaurant developments require $450,000 in liquid assets and a net worth of $900,000. | - |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | -/No | -/- |
Start-up Costs | -/Yes | -/- |
Equipment | -/Yes | -/- |
Inventory | -/Yes | -/- |
Receivables | -/Yes | -/- |
Payroll | -/Yes | -/- |
Training & Support |
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Training | As Togo's sandwich franchise owner, you and/or your designated manager will be enrolled in an extensive training program that covers all aspects of restaurant operations - running and marketing the business. The training includes eight hours of food safety certification; a week of classroom training at our headquarters in San Jose, which covers business operations, bookkeeping, marketing, and systems for overseeing and managing your business; three weeks of on-the-job operations training at a Togo's restaurant, learning to make sandwiches, manage inventory, and use the point of sale system. On-The-Job Training: 120 hours Classroom Training: 24 hours | - |
Support | Our ongoing support sets Togo's apart. We group our restaurants into three districts: Northern California, Southern California, and New and Emerging Markets. Each group is overseen by a Vice President of Franchise Operations, who manages a team of Franchise Business Consultants. The Franchise Business Consultants help franchisees track key performance indicators, solve operational challenges, and boost performance. We also provide support with: Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform | - |
Marketing | Co-op Advertising Ad Templates Regional Advertising Social media SEO Website development Email marketing Loyalty program/app | - |
Operations | Number of Employees Required to Run: 14 - 25 | - |
Expansion Plans |
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US Expansion | Yes | - |
Canada Expansion | - | - |
International Expansion | - | - |
While the focus for O'Briens has always been on healthier choices, they constantly strive to introduce a more ethical way of doing business with organic deli dishes and snacks, a wide variety of gourmet coffees where a growing percentage of beans come direct from the grower, and Fairtrade and organic tea. O'Briens has a greater variety within its Tossed Salads and healthy Wrappo ranges, which are perfect for lighter meals during the warmer spring and summer months. For autumn and winter, the menu moves more towards the warming hot organic roast carvery, traditional and specialty soups, not to mention toasted sandwiches, in all shapes and forms. O'Briens has more than 300 stores providing the healthy food option in 13 countries across Europe, Asia, Australia and Africa. Their reputation has been shaped on their famous made-to-order hot or cold sandwiches.