Togo's Eateries, LLC vs Tom and Chee Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Togo's Eateries, LLC vs Tom and Chee including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
Investment |
$240,500 - $545,700 | $302,700 - $456,000 |
Franchise Fee |
$30,000 | $30,000 |
Royalty Fee |
5% | - |
Advertising Fee |
3% | - |
Year Founded |
1971 | 2012 |
Year Franchised |
1977 | 2017 |
Term Of Agreement |
10 years, renewable | - |
Term Of Agreement |
10 years, renewable | - |
Renewal Fee |
- | - |
Business Experience Requirements |
Experience |
We're looking for franchisees with an entrepreneurial spirit and the willingness to work hard. Franchisees invest in us because they know how great our sandwiches are and how much our loyal guests love them. To invest in our great organization, a single restaurant development requires $150,000 in liquid assets and a net worth of $300,000. Three or more restaurant developments require $450,000 in liquid assets and a net worth of $900,000. | - |
Financing Options |
|
In-House/3rd Party | In-House/3rd Party |
Franchise Fees |
-/No | -/- |
Start-up Costs |
-/Yes | -/- |
Equipment |
-/Yes | -/- |
Inventory |
-/Yes | -/- |
Receivables |
-/Yes | -/- |
Payroll |
-/Yes | -/- |
Training & Support |
Training |
As Togo's sandwich franchise owner, you and/or your designated manager will be enrolled in an extensive training program that covers all aspects of restaurant operations - running and marketing the business. The training includes eight hours of food safety certification; a week of classroom training at our headquarters in San Jose, which covers business operations, bookkeeping, marketing, and systems for overseeing and managing your business; three weeks of on-the-job operations training at a Togo's restaurant, learning to make sandwiches, manage inventory, and use the point of sale system.
On-The-Job Training: 120 hours
Classroom Training: 24 hours
| - |
Support |
Our ongoing support sets Togo's apart. We group our restaurants into three districts: Northern California, Southern California, and New and Emerging Markets. Each group is overseen by a Vice President of Franchise Operations, who manages a team of Franchise Business Consultants. The Franchise Business Consultants help franchisees track key performance indicators, solve operational challenges, and boost performance.
We also provide support with:
Purchasing Co-ops
Newsletter
Meetings/Conventions
Toll-Free Line
Grand Opening
Online Support
Security/Safety Procedures
Field Operations
Site Selection
Proprietary Software
Franchisee Intranet Platform
| - |
Marketing |
Co-op Advertising
Ad Templates
Regional Advertising
Social media
SEO
Website development
Email marketing
Loyalty program/app
| - |
Operations |
Number of Employees Required to Run: 14 - 25 | - |
Expansion Plans |
US Expansion |
Yes | Yes |
Canada Expansion |
- | - |
International Expansion |
- | - |
Company Overviews
About Togo's Eateries, LLC
Togo's has been a true West Coast original since 1971. Our friendly, non-corporate personality and our demand for fresh, high-quality food has been bringing guests to our sandwich franchises for more than four decades.
Our sandwich franchise began when a young college student with a big appetite and a little money bought a small sandwich shack in San Jose where he started making sandwiches the way he liked them -- big, made to order and stuffed with fresh ingredients.
Seeking new franchise units in the following regions/states:
Arizona, California, Colorado, Idaho, Nevada, Oregon, Utah and Washington
Veteran Incentives 50% off franchise fee
#342 in Franchise 500 for 2020.
About Tom and Chee
After expanding to more than 12 locations across seven states,
Tom & Chee is poised for a new era of rapid growth. With a simplified
business model, state-of-the-art training and technology, a new menu and
restaurant design, and new leadership with over 50+ years in the
franchise industry, Tom & Chee is ready to welcome passionate
franchisees who want to own a business that brings joy and love to their
communities. Here’s why Tom & Chee stands out as a wise sandwich & grilled cheese franchise investment:
- An innovative, playful menu unlike anything else in the trending sandwich industry
- Tremendous national brand recognition from appearances on Shark Tank and other national media
- Exceptional support from leadership team with 50+ years of experience
- A low-cost investment with tremendous profit potential
- A straightforward business model makes owning a Tom & Chee easier than ever before
“Tom & Chee is creating a new category within the sandwich space,” says
Roger David, CEO & President of Tom & Chee. “There’s something
really special about our brand. We’re changing the game with our
sandwich & grilled cheese franchise. It’s new, but also nostalgic.
When our customers taste our food they think of Mom. They think of
childhood with grilled cheese sandwiches and tomato soup. We have
created such a unique menu, with wonderful recipes and food made fresh
in-house, and now we have a robust culture of franchise support that is
going to take Tom & Chee to the next level. We’re looking for
franchisees who are food-centric. If you love food, love people and love
community, then you should be a part of a Tom & Chee.”
The estimated initial investment necessary to begin operation of a Tom & Chee Restaurant franchise ranges from $302,700 to $456,000. This
includes $30,000 (if this is the first Tom & Chee franchise you have
purchased), $15,000 (if this is your second, third or fourth Tom & Chee franchise you have purchased) or $5,000 (if this is your fifth or
greater Tom & Chee franchise you have purchased) that must be paid to
the franchisor. The estimated initial investment does not include real
estate, related improvement costs or tenant improvement allowances.