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Below is an in-depth analysis and side-by-side comparison of O'Brien's Irish Sandwich Bars vs Potbelly Sandwich Shop including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $400,000 - $610,000 | $534,950 - $874,000 |
Franchise Fee | $32,000 | $40,000 |
Royalty Fee | - | 6% |
Advertising Fee | - | Up to 4% |
Year Founded | - | 1977 |
Year Franchised | - | 2009 |
Term Of Agreement | - | - |
Term Of Agreement | - | - |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | - | Potbelly is looking for "Potbelly People" to become franchisees. That means people that love working with a team, have solid business experience (not necessarily in restaurants), the financial qualifications, possess personal motivation and have been successful. Our franchise owner/operator model is a two person team. Whether a family partnership or a business partnership we are looking for an operating team that wants to be owners of the neighborhood sandwich shop within their community. |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | -/- | -/Yes |
Start-up Costs | -/- | -/Yes |
Equipment | -/- | -/Yes |
Inventory | -/- | -/Yes |
Receivables | -/- | -/Yes |
Payroll | -/- | -/Yes |
Training & Support |
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Training | - | All new franchisees participate in a 10-12 week training program. This consists of real life experience in one of our company-owned training shops. In addition, we will train your key holding employees for 6 weeks at one of our company-owned training shops. Once completed, franchisees receive regular updates to their training along with our company-owned stores, including regular on site reviews. On-The-Job Training: 355 hours Classroom Training: 80 hours |
Support | - | Purchasing Co-ops Newsletter Meetings/Conventions Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform |
Marketing | - | Ad Templates Social media SEO Website development Email marketing Loyalty program/app |
Operations | - | - |
Expansion Plans |
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US Expansion | - | Yes |
Canada Expansion | - | - |
International Expansion | - | Yes |
While the focus for O'Briens has always been on healthier choices, they constantly strive to introduce a more ethical way of doing business with organic deli dishes and snacks, a wide variety of gourmet coffees where a growing percentage of beans come direct from the grower, and Fairtrade and organic tea. O'Briens has a greater variety within its Tossed Salads and healthy Wrappo ranges, which are perfect for lighter meals during the warmer spring and summer months. For autumn and winter, the menu moves more towards the warming hot organic roast carvery, traditional and specialty soups, not to mention toasted sandwiches, in all shapes and forms. O'Briens has more than 300 stores providing the healthy food option in 13 countries across Europe, Asia, Australia and Africa. Their reputation has been shaped on their famous made-to-order hot or cold sandwiches.