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Updated RecentlyReal Estate One vs United Real Estate Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Real Estate One vs United Real Estate including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $20,000 - $80,000 | $54,500 - $285,500 |
| Franchise Fee | $13,000 - $18,000 | $35,000 |
| Royalty Fee | - | Varies |
| Advertising Fee | - | - |
| Year Founded | - | 1925 |
| Year Franchised | - | 1997 |
| Term Of Agreement | - | - |
| Term Of Agreement | - | - |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | - | - |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | -/- | Yes/No |
| Start-up Costs | -/- | No/No |
| Equipment | -/- | No/No |
| Inventory | -/- | No/No |
| Receivables | -/- | No/No |
| Payroll | -/- | No/No |
Training & Support |
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| Training | - | Classroom Training: 40 hours |
| Support | - | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform |
| Marketing | - | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing |
| Operations | - | - |
Expansion Plans |
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| US Expansion | - | Yes |
| Canada Expansion | - | - |
| International Expansion | - | Yes |
Company Overviews
About Real Estate One
Real Estate One was the first company to have multiple offices, to create homes books, to initiate a computerized MLS, and to host Open Houses. Real Estate One also offers a better search experience for buyers with our highly rated Michigan Real Estate Search app. Real Estate One has been acknowledged on the national real estate circuit as leaders who report and educate the experts on today’s housing market.
Our franchising division has been helping brokers realize their potential through name recognition while allowing them to maintain local control. Real Estate One is the largest company in Michigan and the nation's 10th largest real estate services provider in the United States and the 19th largest real estate broker in the United States. We are dedicated to providing our franchisees with the latest in tools and resources necessary for today's market while sharing the benefit of our research and market knowledge. Real Estate One continues to grow in strength and recognition across the country.Many of the modern marketing tools that are used across the country were started right here at Real Estate One.
"The reason our companies have survived economic downturns and market crashes is due to our constant will to innovate and adopt new strategies and technologies.” - Dan Elsea, founder.
About United Real Estate
As you consider the benefits of joining a real estate franchise, there's something you should know. When you present United Real Estate's marketing program to property owners in your area, you are offering them something that none of your competitors can provide. Armed with these tools, you have the power to dominate your market.
In every decade since 1970, the real estate brokerage industry is disrupted by a new business model which dramatically reallocates how market share is divided among the competitors. In each case, the new disruptive model has succeeded in overtaking the leading national real estate companies in a number of total agents and the number of transactions closed. Each disruptive model has succeeded by offering a similar value package of services to the agent but with an incremental positive change to the net earned commissions to the agents.
United Real Estate is committed to delivering the most powerful national solution where owners, brokers, and agents win consistently on every deal, eliminating the challenges of outdated brokerage models and creating an environment of success for all parties.