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Southern Maid Donuts began in 1937 by Mr. and Mrs. J.B. Hargrove. A
young couple coming out of the throws of the Great Depression, they
created Southern Maid because they saw the need in the market for
quality donuts. They created their own recipes, which have stood the
test of time. Quality ingredients and uncompromised procedures are
reason for the continued success of the Hargrove family to this very
day.
The product was so well accepted that besides selling donuts in their
privately owned shops that they were sought out by individuals wanting
to use Southern Maid products in their own bakeries and stores. The
Hargrove couple began to license their trademark and to help individuals
realize their dreams of owning their own businesses. Today, Southern
Maid is used in over 100 stores.
The Southern Maid name came about because of being from the South. Mr.
and Mrs. Hargrove wanted a name that encompassed a feeling as well as
humble southern traditions and memories. Part of this Southern Maid tradition was a large sponsorship for several years of the Louisiana
Hayride Show in Shreveport, Louisiana. Many a young entertainer sang the
praises of Southern Maid Donuts. An interesting note: Elvis did the
only commercial of his life for any product on November 6th, 1954 for Southern Maid Donuts. He sang the jingle. "You can get them piping hot
after 4 P.M., you can get them piping hot, Southern Maid Donuts hits the
spot, you can get them piping hot after 4 P.M." Elvis frequented the
Shreveport store for donuts on his visits to the Louisiana Hayride.
Other entertainers that sang the praises of Southern Maid include Minnie
Pearl, Johnny Horton, and Johnny Cash. The Johnny Cash version was
released on the Best of the Louisiana Hayride Volume 4.
Southern Maid products are also used institutionally in the form of
pancake and muffin mixes. The Hargroves had created a pancake mix for
home use. Over time, the mix was given to friends and family members.
The requests for the mix got so large that they began to package it in
50-pound bags for selling to hotels and restaurants.
Southern Maid has remained a tradition in the South because of the
continued use of quality ingredients and procedures. We have been family
owned since inception in 1937. Though Mr. and Mrs. Hargrove have since
passed on, Southern Maid has evolved into the second and third
generations of family ownership and management.
Below is a quick comparison of Southern Maid Donuts against other Baked Goods franchises and business opportunities. For an in depth comparison of Southern Maid Donuts with another opportunity including start-up costs and fees, business experience requirements, training & support and financing options click on the name of the company to view the detailed comparison.
Franchise | Franchise Fee | Royalty | Advertising Fee | Development Costs |
A Grande Finale | $35,000-$60,000 | 5%-6% | 2% local 1% corp. | $125,938-$237,750 |
Arizona Bread Company | $25,000 | 5% | $149,000-$341,500 | |
Atlanta Bread Company | $40,000 | 5% | $629,700-$806,300 | |
Auntie Anne's Hand-Rolled Soft Pretzels | $30,000 | 7% | 1% | $98,350-$445,000 |
Bagel Bagel | $20,000-$25,000 | 5% | 2% | $170,000-$425,000 |
bagel BAR, The | $32,000 | 5% | 2% | $240,000-$320,000 |
Baldinos Giant Jersey Subs | $10,000 | 4.5% | 0.5% | $100,000-$200,000 |
bb's Coffee and Muffins | $26,000 | 7% | $145,000-$280,000 | |
Beard Papa's Sweets Cafe | $47,500-$57,500 | 5% | $159,000-$475,000 | |
BeaverTails | $30,000 | 5% | 3% | $15,000-$500,000 |
Ben's Soft Pretzels | $30,000 | 6% | 1.5% | $107,200-$339,500 |
Between Rounds Bakery Sandwich Cafe | $22,500-$25,000 | 5% -7% | up to 2% | $313,000-$416,000 |
Big Apple Bagels | $25,000 | 5% | 3% | $298,000-$405,000 |
Big Dad's Pies | N/A | $220,000-$250,000 | ||
Blue Chip Cookies Drive | N/A | $11,000-$15,000 | ||
Bountiful Bread | $37,500 | $750,000-$1,200,000 | ||
Bread Basket | $20,000 | $172,400-$294,450 | ||
Bread Poets Baking Company | $24,000 | 4% | $166,000-$259,000 | |
Breadsmith | $30,000 | 7% - 5% | $380,250-$454,750 | |
Bru-Go's Take-N-Bake Pizza Company | $19,500 | 4-5% | $76,200-$137,950 | |
Bruegger's | $30,000 | 5% | $389,600-$591,600 | |
Cheesecake Shop, The | N/A | 9% | 2% | $150,000-$700,000 |
Chock full o' Nuts | $3,000-$20,000 | 5% | $272,500-$425,900 | |
CHURROMANIA | $30,000 | 8% | $135,000-$335,000 | |
Cindy's Cinnamon Rolls | $25,000 | 5% | $69,000-$130,500 | |
Cinnabon | $30,000 | 6% | 1.5% | $23,100-$430,900 |
Cinnaholic | $35,000 | 5% | 2% | $178,000-$308,500 |
Cinnamon City | $25,000 | 6% | $79,900-$119,900 | |
Cinnzeo | $15,000 | 7% | $214,000-$621,000 | |
COBS Bread | $25,000 | 7% | 3% | $400,000-$750,000 |
Coffee Time Donuts | $25,000 | 5% | $210,000-$395,000 | |
Cookie Advantage | $25,000 | 5%--3% | $75,000-$100,000 | |
Cookie Factory Bakery | $15,000 | 5% | $98,000-$237,500 | |
Cookie Man | N/A | 0 | $250,000 | |
Cookies By Design/Cookie Bouquet | $25,000 | 6% | $90,000-$180,000 | |
Corner Bakery Cafe | $25,000 | 5% | $854,000-$2,375,000 | |
Croissant Plus | $30,000-$40,000 | $175,000-$500,000 | ||
Crumb & Get It Cookie Co. | $30,000 | 6% | 2% | $128,700-$178,500 |
Cupcakes | $50,000 | $267,500-$381,000 | ||
Dixie Cream | $25,000 | 6% | $196,000-$413,000 | |
Don Pan Bakeries | $35,000-$58,750 | 6% | 2% | $150,000-$800,000 |
Donut Baker, The | $20,000 | 6% | 2%local +2%Nat'l | $68,000-$150,000 |
Donut King | $55,000 | 7% | 3% | $295,000-$340,000 |
Dreamy Donuts | $60,000 | 7% | 3% | $300,000-$400,000 |
Duck Donuts | $30,000 | 5% | 2% | $348,350-$568,000 |
Dunkin' | $40,000-$90,000 | 5.9% | 5% | $199,700-$1,688,200 |
Erik's DeliCafe | $35,000 | 5% | $303,500-$521,600 | |
Factory Donuts | $20,000 | 5% | 2.5% | $213,300-$341,300 |
Fractured Prune, The | $27,500 | 5% | 1% | $143,950-$270,450 |
Frullati Cafe & Bakery | $30,000 | 6% | $145,900-$446,000 | |
GFG Bakery-Cafe | $25,000 | $187,100-$1,311,000 | ||
Gigi's Cupcakes | $35,000 | 5% | 2.5% | $226,700-$425,500 |
Grand Traverse | $25,000 | 5% | $400,000-$500,000 | |
Great American Bagel | $20,000 | 4% | 2% | $230,000-$300,000 |
Great American Cookie Company | $15,000-$35,000 | 6% | 1.5% | $177,700-$476,135 |
Great Canadian Bagel | $20,000 | $85,000-$350,000 | ||
Great Harvest | $35,000 | 5% | 2.5% | $69,613-$704,873 |
Honey Dew Donuts | $35,000 | $125,000-$400,000 | ||
House of Bread | $35,000 | 6% | $157,000-$347,000 | |
Hurts Donut Company | $35,000 | 7% | 2% | $553,000-$1,076,000 |
Insomnia Cookies | $25,000 | 6% | $65,600-$111,400 | |
Jo to Go | $25,000 | 7% | $82,500-$786,000 | |
Joey Bag a Donuts | $30,000 | 5% | 1% | $207,700-$587,800 |
Just Fresh | $25,000 | 5% | $475,000-$650,000 | |
Kettleman's Bagel | $25,000 | 6% | $300,000-$450,000 | |
Krispy Kreme | $12,500-$25,000 | 4.5% | 1.5% | $200,500-$4,115,000 |
LaMar's Donuts | $28,500 | 5% | $288,500-$366,500 | |
Le Macaron French Pastries | $45,000 | 6% | 0.5% | $131,500-$361,500 |
Lee's Sandwiches | $35,000-$75,000 | 6.9% | 2%local +2%Nat'l | $235,830-$1,830,000 |
Lox of Bagels | $19,000 | $135,000-$165,000 | ||
Michel's Baguette | $40,000 | $350,000-$800,000 | ||
Mister Donut | $34,500-$41,400 | 5% | 3% | $480,000-$620,000 |
Mrs. Fields | $30,000 | 6% | $166,806-$410,500 | |
Mrs. Powell's Bakery Eatery | $25,000 | 5% | 3% | $125,000-$160,000 |
Muffin Break | N/A | $195,000-$245,000 | ||
Muffins Plus | $30,000-$40,000 | $175,000-$500,000 | ||
My Favorite Muffin | $25,000 | 5% | 3% | $104,500-$405,000 |
Nestle Toll House Cafe by Chip | $30,000 | 6% | 1.5% | $43,900-$499,100 |
Nothing Bundt Cakes | $35,000 | 5% | 4% | $431,587-$600,387 |
NYC Bagel & Sandwich Shop | $29,500 | 5% | $300 - $600 | $119,000-$208,000 |
Original Cupcakes | $50,000 | $267,500-$381,000 | ||
Panera Bread/Saint Louis Bread Company | $35,000 | 5% | $1,010,985-$2,252,846 | |
Paradise Bakery & Cafe | $40,000 | 5% | $480,000-$1,205,000 | |
Paris Baguette | $50,000 | 3% - 5% | 1% | $719,271-$1,401,546 |
Peace, Love & Little Donuts | $40,000 | 6% | 1% | $121,200-$235,100 |
Quack Daddy Donuts | $50,000 | $236,200-$333,000 | ||
Ricky's Candy, Cones & Chaos | $30,000 | 5% | $378,500-$563,800 | |
Rise'n Roll | $95,000 | 3% | 1% | $485,500-$1,597,000 |
Robins Donuts | $25,000 | $325,000 | ||
Saint Cinnamon | $25,000 | 6% | $144,100-$264,700 | |
San Francisco Bread Company | $35,000 | 5% | $370,000-$450,000 | |
Shipley Do-Nuts | $35,000-$50,000 | 5% | $410,000-$771,500 | |
Smallcakes A Cupcakery | $30,000 | 3% | $70,000-$120,000 | |
Sprinkles Cupcakes | N/A | $576,000-$1,075,000 | ||
Subs Plus | $12,000 | $140,000-$170,000 | ||
T.J. Cinnamons | $5,000 | Varies | $22,100-$39,200 | |
Treats | $25,000 | 7% | 1% | $121,000-$260,000 |
UCBC Bagels | $29,900 | 5% | 2% | $182,900-$433,900 |
Waffle Cabin | $17,500 | 5% of Gross Sales | $117,700-$301,100 | |
We're Rolling Pretzel Company | $15,000 | 5% | 2% | $91,000-$223,000 |
Wetzel's Pretzels | $35,000 | 7% | 1% | $126,600-$405,850 |
WOOPS! | $15,000-$25,000 | 4% | $58,875-$390,675 | |
Yummy Cupcakes | $35,000 | 5% | 1% | $185,679-$325,665 |