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Updated RecentlyCalifornia Tortilla vs Quesada Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of California Tortilla vs Quesada including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $378,400 - $697,000 | $150,700 - $234,200 |
| Franchise Fee | $40,000 | $20,000 |
| Royalty Fee | 5% | 6% |
| Advertising Fee | .5% local +2% Nat'l | 3% |
| Year Founded | 1995 | - |
| Year Franchised | 1995 | - |
| Term Of Agreement | 10 years | - |
| Term Of Agreement | 10 years | - |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | * A minimum of $1,000,000 net worth and $250,000 of liquid assets to invest in your California Tortilla franchise; * Experience in either the food/restaurant industry; and/or prior franchise experience; and/or prior business or management experience (whew!); * A passionate commitment to customer service; * A sound operating plan to manage your business; * A cultural fit with California Tortilla and a passion for Mexican food; * The willingness to learn and apply the California Tortilla Operating System. | - |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | -/- | -/- |
| Start-up Costs | -/- | -/- |
| Equipment | -/- | -/- |
| Inventory | -/- | -/- |
| Receivables | -/- | -/- |
| Payroll | -/- | -/- |
Training & Support |
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| Training | On-The-Job Training: 200 hours Classroom Training: 10 hours | 2 week training program is designed to prepare you for the challenges of opening, operating and growing your own business. Training will take place at our training facility in Toronto. You will receive additional training when the restaurant is ready to open. |
| Support | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform | We will be with you before, during and after opening to help you apply what you have learned in training and to make sure your opening goes as planned. Then, on a monthly basis, we will meet with you at your restaurant to help you improve operations and local restaurant marketing. |
| Marketing | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app | We will redirect the majority of your advertising contributions back into your market to help you drive customers through your doors. As we grow the chain, we will develop regional and national advertising in consultation with our franchisees who will serve on our advertising councils. |
| Operations | Absentee Ownership Allowed Number of Employees Required to Run: 15 | - |
Expansion Plans |
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| US Expansion | Yes | - |
| Canada Expansion | - | Yes |
| International Expansion | - | - |
Company Overviews
About California Tortilla
California Tortilla is Mexican Re-Imagined. From the ingredients to the preparation to customer service, we’ve transformed a "quick bite” into a mouth-watering, crave-inducing, "I can’t wait to come back” experience.
California Tortilla is a unique fast casual Mexican restaurant franchise that serves "California style” Mexican food. We focus on one aspect that many other Fast Casuals continue to ignore; quality. We source the best ingredients from local farm to table purveyors. We use only premium proteins and our salsa, guacamole, queso and sauces are made fresh daily and are never frozen. In fact, there’s no freezer on site at all. Our menu is Chef-Inspired, and while we cater to individual customer needs, we offer bold and exciting flavor profiles in our signature products. Perhaps most importantly, guests aren’t a number at Cal Tort. They are individuals… people that we really like and want to see again and again.
About Quesada
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