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Updated RecentlyFranktitude vs Potbelly Sandwich Shop Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Franktitude vs Potbelly Sandwich Shop including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $169,200 - $284,000 | $534,950 - $874,000 |
| Franchise Fee | $25,000 | $40,000 |
| Royalty Fee | 6% | 6% |
| Advertising Fee | 2% | Up to 4% |
| Year Founded | 2006 | 1977 |
| Year Franchised | 2006 | 2009 |
| Term Of Agreement | - | - |
| Term Of Agreement | - | - |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | - | Potbelly is looking for "Potbelly People" to become franchisees. That means people that love working with a team, have solid business experience (not necessarily in restaurants), the financial qualifications, possess personal motivation and have been successful. Our franchise owner/operator model is a two person team. Whether a family partnership or a business partnership we are looking for an operating team that wants to be owners of the neighborhood sandwich shop within their community. |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/Yes | -/Yes |
| Start-up Costs | No/Yes | -/Yes |
| Equipment | No/Yes | -/Yes |
| Inventory | No/Yes | -/Yes |
| Receivables | No/Yes | -/Yes |
| Payroll | No/Yes | -/Yes |
Training & Support |
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| Training | - | All new franchisees participate in a 10-12 week training program. This consists of real life experience in one of our company-owned training shops. In addition, we will train your key holding employees for 6 weeks at one of our company-owned training shops. Once completed, franchisees receive regular updates to their training along with our company-owned stores, including regular on site reviews. On-The-Job Training: 355 hours Classroom Training: 80 hours |
| Support | - | Purchasing Co-ops Newsletter Meetings/Conventions Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform |
| Marketing | - | Ad Templates Social media SEO Website development Email marketing Loyalty program/app |
| Operations | Franktitude offers all of the services you expect from a top-tier franchise, from site assistance to training to ongoing support. Absentee ownership is allowed�our register system allows remote access so you can keep tabs on the restaurant via your Blackberry or PDA. Single and multiple unit development will be considered throughout the Southeastern U.S. | - |
Expansion Plans |
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| US Expansion | - | Yes |
| Canada Expansion | - | - |
| International Expansion | - | Yes |
Company Overviews
About Franktitude
A Different Kind of Eatery Franktitude is a top notch alternative to fast food and quicker and more affordable than fast casual. At Franktitude, customers choose among 50 toppings to pile on their choice of franks (100% beef, turkey or veggie), or sandwiches (ciabatta, panini, or wraps) or salad. At Franktitude, you can eat as healthy�or as hearty�as you want. The Franktitude footprint is small which makes for a lower investment than most other restaurant franchises. Little or no actual cooking takes place which means exceptionally easy day-to-day operations. And every single restaurant is guaranteed a protected area so you don't have to worry about competing with your own brand!