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Below is an in-depth analysis and side-by-side comparison of Capt. Sub vs Potbelly Sandwich Shop including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $120,000 - $160,000 | $534,950 - $874,000 |
Franchise Fee | $20,000 | $40,000 |
Royalty Fee | - | 6% |
Advertising Fee | - | Up to 4% |
Year Founded | 1972 | 1977 |
Year Franchised | 1972 | 2009 |
Term Of Agreement | - | - |
Term Of Agreement | - | - |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | - | Potbelly is looking for "Potbelly People" to become franchisees. That means people that love working with a team, have solid business experience (not necessarily in restaurants), the financial qualifications, possess personal motivation and have been successful. Our franchise owner/operator model is a two person team. Whether a family partnership or a business partnership we are looking for an operating team that wants to be owners of the neighborhood sandwich shop within their community. |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | -/- | -/Yes |
Start-up Costs | -/- | -/Yes |
Equipment | -/- | -/Yes |
Inventory | -/- | -/Yes |
Receivables | -/- | -/Yes |
Payroll | -/- | -/Yes |
Training & Support |
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Training | - | All new franchisees participate in a 10-12 week training program. This consists of real life experience in one of our company-owned training shops. In addition, we will train your key holding employees for 6 weeks at one of our company-owned training shops. Once completed, franchisees receive regular updates to their training along with our company-owned stores, including regular on site reviews. On-The-Job Training: 355 hours Classroom Training: 80 hours |
Support | - | Purchasing Co-ops Newsletter Meetings/Conventions Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform |
Marketing | - | Ad Templates Social media SEO Website development Email marketing Loyalty program/app |
Operations | - | - |
Expansion Plans |
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US Expansion | - | Yes |
Canada Expansion | Yes | - |
International Expansion | - | Yes |
"The Toast Masters!"
Capt. Sub is the right concept at the right time.
The sandwich category is exploding in foodservice and Capt. Sub is poised to offer customers what they are looking for - value, quality products, served hot and fresh.
Since our inception on Kent Street in Charlottetown back in 1972, over the past 5 decades Capt. Submarine has become known as THE authentic Atlantic Canadian sub franchise. You’ll find the proof right there on top of our freshly baked breads; we offer the kinds of flavours and recipes that Atlantic Canadians love.The Captain Submarine is considered, by industry standards, a low investment compared to many other similar systems. The Capt. Sub brand franchise offers a good return on investment for successful operators. Grinner's Food Systems Limited has been franchising in Canada for over 25 years. Based in Atlantic Canada, their executives are well versed in what Canadians want. Grinner's has one of the largest franchise service infrastructure systems in Eastern Canada with over 30 people at Head Office, always available to assist you in your day-to-day operations. Grinner's offers volume purchasing, quality professional marketing materials and operational expertise that are second to none in the Canadian Foodservice arena. Grinner's Food Systems Limited is the Franchisor of the highly successful 159-unit Greco Pizza Restaurant chain.