AFM Hospitality Corporation vs Home2 Suites Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of AFM Hospitality Corporation vs Home2 Suites including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
AFM Hospitality Corporation Franchise
Home2 Suites Franchise
Investment $2,000,000 - $20,000,000$9,102,300 - $17,456,500
Franchise Fee $35,000$75,000
Royalty Fee 3%5%
Advertising Fee 4%3.5%
Year Founded 19912008
Year Franchised 19922009
Term Of Agreement 5/5/5/5 Years22 years
Term Of Agreement 5/5/5/5 Years22 years
Renewal Fee -Same as initial fee


Business Experience Requirements
 
AFM Hospitality Corporation Franchise
Home2 Suites Franchise
Experience --

Financing Options
 
AFM Hospitality Corporation Franchise
Home2 Suites Franchise
  In-House/3rd PartyIn-House/3rd Party
Franchise Fees -/--/Yes
Start-up Costs -/--/Yes
Equipment -/--/Yes
Inventory -/--/Yes
Receivables -/--/Yes
Payroll -/--/Yes

Training & Support
 
AFM Hospitality Corporation Franchise
Home2 Suites Franchise
Training On-Site 3-5 DaysOn-The-Job Training: 1 hour Classroom Training: Varies
Support Central Data Processing:

Central Purchasing:

Field Operation Evaluation:

Field Training:

Initial Store Opening:

Franchisee Newsletter:

Regional or National Meetings:

800 Telephone Hotline:

Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Proprietary Software Franchisee Intranet Platform
Marketing -Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app
Operations - Number of Employees Required to Run: 30

Expansion Plans
 
AFM Hospitality Corporation Franchise
Home2 Suites Franchise
US Expansion -Yes
Canada Expansion -Yes
International Expansion -No

Company Overviews

About AFM Hospitality Corporation

AFM is dedicated to being the best in hospitality services, nationwide. Wherever possible, the services we provide have been centralized, allowing the company to capitalize on economies of scale. All brands receive full training, quality assurance and franchise service support provided by a team of industry experts. The growth strategy for the company has been developed by a team of professionals, each with a specific area of expertise in the hospitality trade.

About Home2 Suites

Home2 Suites by Hilton, one of the fastest-growing brands in the history of Hilton, is a mid-tier, all-suite, award-winning extended-stay hotel concept designed to offer stylish accommodations with flexible guest room configurations and inspired amenities for the cost-conscious guest. With a commitment to environmentally friendly products and hotel operations, Home2 Suites offers complimentary breakfast selections with hundreds of combinations; innovative and customizable guest room designs; laundry and fitness areas; complimentary WiFi; multiple outdoor spaces; 24-hour business centers; expansive community spaces; and pet-friendly environments.

The total investment necessary to begin operation of a newly constructed 107 suite Home2 Suites by Hilton hotel, excluding real property, is $9,111,295 to $17,474,775, including up to $236,995 that must be paid to the franchisor or their affiliates.

Veteran Incentives  Varies
"Entrepreneur
#113 in Franchise 500 for 2020.
#43 in Franchise 500 for 2021.