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Below is an in-depth analysis and side-by-side comparison of Sandwich Tree Restaurants vs Potbelly Sandwich Shop including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $90,000 - $120,000 | $534,950 - $874,000 |
Franchise Fee | $10,000 - $17,500 | $40,000 |
Royalty Fee | 5% | 6% |
Advertising Fee | 3% | Up to 4% |
Year Founded | 1978 | 1977 |
Year Franchised | 1979 | 2009 |
Term Of Agreement | 5 years +5 | - |
Term Of Agreement | 5 years +5 | - |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | - | Potbelly is looking for "Potbelly People" to become franchisees. That means people that love working with a team, have solid business experience (not necessarily in restaurants), the financial qualifications, possess personal motivation and have been successful. Our franchise owner/operator model is a two person team. Whether a family partnership or a business partnership we are looking for an operating team that wants to be owners of the neighborhood sandwich shop within their community. |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | -/- | -/Yes |
Start-up Costs | -/- | -/Yes |
Equipment | -/- | -/Yes |
Inventory | -/- | -/Yes |
Receivables | -/- | -/Yes |
Payroll | -/- | -/Yes |
Training & Support |
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Training | Headquarters 2 Weeks | All new franchisees participate in a 10-12 week training program. This consists of real life experience in one of our company-owned training shops. In addition, we will train your key holding employees for 6 weeks at one of our company-owned training shops. Once completed, franchisees receive regular updates to their training along with our company-owned stores, including regular on site reviews. On-The-Job Training: 355 hours Classroom Training: 80 hours |
Support | Central Data Processing: At Additional Cost Central Purchasing Field Operation Evaluation Field Training Initial Store Opening Inventory Control Franchisee Newsletter Regional or National Meetings 800 Telephone Hotline | Purchasing Co-ops Newsletter Meetings/Conventions Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform |
Marketing | - | Ad Templates Social media SEO Website development Email marketing Loyalty program/app |
Operations | Average Number of Employees: 4 Full-time, 7 Part-time Passive Ownership: Allowed, But Discouraged | - |
Expansion Plans |
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US Expansion | - | Yes |
Canada Expansion | Yes | - |
International Expansion | - | Yes |
The challenges and rewards of operating your own business are like no other. Franchising will not reduce the fear of taking the next step into operating a business. It will not reduce the time and effort necessary to create success. What franchising offers is a business format that allows you to capitalize on the results of others. It affords the opportunity to be fully equipped to launch and grow within a proven concept. Sandwich tree provides a full service of tools, training, and support to compliment your efforts. The level of independence and success you achieve will be up to you. The benefits associated with Sandwich Tree and the information needed to make an informed decision about your business future are available for the asking. For further information, simply call 604-220-4566