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Updated RecentlyPlanet Fitness vs D1 Training Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Planet Fitness vs D1 Training including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $968,100 - $4,113,000 | $223,560 - $692,350 |
| Franchise Fee | $20,000 | $45,000 - $60,000 |
| Royalty Fee | 7% of Gross Membership Fees | 6% |
| Advertising Fee | 9% | - |
| Year Founded | 1992 | 2001 |
| Year Franchised | 2003 | 2016 |
| Term Of Agreement | 10 years | - |
| Term Of Agreement | 10 years | - |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | - | Seeking qualified, community-minded franchisees with a passion for the fitness industry Liquid capital of $250,000 and a net worth of $500,000 |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/No | -/- |
| Start-up Costs | No/No | -/- |
| Equipment | No/Yes | -/- |
| Inventory | No/No | -/- |
| Receivables | No/No | -/- |
| Payroll | No/No | -/- |
Training & Support |
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| Training | * Available at headquarters: 2 weeks * At franchisee's location: as needed | Our comprehensive training programs cover every aspect of the fitness business, from how to run the billing system to designing workouts and scheduling staff. This training program provides you the solid foundation of knowledge and experience you’ll need to open a thriving D1 Training franchise. You’ll attend a week-long training system at our home office and flagship fitness facility in Nashville, TN, and when you leave, your training continues with self-guided study, nearly constant contact with support staff, and an extensive network of other franchise owners and their staffs. |
| Support | * Newsletter * Meetings * Toll-free phone line * Grand opening * Internet * Security/safety procedures * Field operations/evaluations * Purchasing cooperatives | - |
| Marketing | * Co-op advertising * Ad slicks * Regional advertising | Our marketing support includes not only professionally created branding. We also respond to market needs as they arise, providing our franchise owners with the materials they need to make an impact in their markets. |
| Operations | * 40% of all franchisees own more than one unit * Absentee ownership of franchise is allowed. (70% of current franchisees are owner/operators) | Employees required: 6 - 12 |
Expansion Plans |
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| US Expansion | Yes | Yes |
| Canada Expansion | - | - |
| International Expansion | - | - |
Company Overviews
About Planet Fitness
Planet Fitness got its start in 1992 when Michael Grondahl
acquired a struggling gym. He reduced membership prices to compete
against better-known brands and focused on serving occasional or
first-time gym users.
Every Planet Fitness location holds a pizza night for members once a
month, as well as a bagel morning, and Tootsie Rolls are available at
all times.
Planet Fitness strives to promote health in a respectful atmosphere. For over a decade, Planet Fitness has gone to great lengths to provide its members with a friendly space to work out. We call it the Judgment Free Zone. We discourage weight dropping and obnoxious grunting so you can focus on your own workout and not the person next to you.
The total investment necessary to begin operation of a single Planet Fitness facility ranges from $968,100 to $3,072,000 if you finance your equipment.
This includes $48,000 to $297,000 that must be paid to the franchisor or its affiliate.
If you choose to purchase your equipment, the total investment necessary to begin operation of a single Planet Fitness facility ranges from $1,500,000 to $4,113,000.
This includes $295,000 to $912,000 that must be paid to the franchisor or its
affiliate.
These estimated initial investment ranges also apply to each
location that you develop under the Area Development Agreement (plus the
Area Development Fee you pay at the time you sign the Area Development
Agreement). If you sign an Area Development Agreement, you must develop
one or more Planet Fitness facilities, and you will pay an Area
Development Fee of $10,000 per planned location (paid in full when you
sign the Area Development Agreement) in addition to the then-current
initial franchise fee due for each location at the time the Franchise
Agreement for that location is signed.
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#7 in Franchise 500 for 2020.
#8 in Franchise 500 for 2021.
About D1 Training
Founded in 2001 by former NFL player Will Bartholomew, D1 Training is a
national fitness concept providing programs for all ages that are based
on the five basic tenets of athletic-based training to achieve sport and
fitness goals. Based in Nashville the brand began franchising in 2016
and has more than 30 locations currently open across 24 states and
anticipates more than 75 locations operating by 2019. Named a Top 30 Gym
in America by Men's Health, D1 Training has also received recognition
by the NFL Players Association as well as being endorsed by the National
Academy of Health Medicine.
D1 is the most innovative training company in the country, leading the
market in both athletic-based group fitness and sports performance. The
demand for D1’s highly personal training offered in a group setting and
in a professional, athletic environment is skyrocketing which is why
we’ve decided to begin partnering with hand-selected individuals through
our new franchise program
Take the next step and become a part of D1 Training franchise today.
We’re seeking savvy entrepreneurs who are driven by the impulse to make
their communities better through fitness, athleticism and the D1 Core
Values.