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Below is an in-depth analysis and side-by-side comparison of Naples Tomato vs Gandolfo's New York Delicatessen including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $1,353,000 - $1,892,500 | $302,450 - $558,950 |
Franchise Fee | $30,000 | $25,000 |
Royalty Fee | 5% | 6% |
Advertising Fee | 5% | 2% local +1% Nat'l |
Year Founded | 2005 | - |
Year Franchised | 2009 | - |
Term Of Agreement | - | - |
Term Of Agreement | - | - |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | What kind of people will run Naples Tomato franchises? Outgoing, independent people who love food and wines as much as we do. Do you� Love making people happy? Want a business that's more than a business - one that provides more than a business-servant relationship? Have very good business acumen? See the value in following a system and building a brand? Plan to spend 25-40 hours a week in the restaurant? Have the right financial resources? Naples Tomato franchises aren't right for everyone; but for those who qualify, the rewards will be great. We are looking for franchise owners for both single-unit franchises and area development agreements. | While it does help to have prior food or restaurant experience, Gandolfo's does not require it. We have franchisees from all walks of life. What is most important to us is that we have franchisees with a willingness to work hard and a passion for their business. |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | -/- | -/- |
Start-up Costs | -/- | -/- |
Equipment | -/- | -/- |
Inventory | -/- | -/- |
Receivables | -/- | -/- |
Payroll | -/- | -/- |
Training & Support |
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Training | Thorough training in all the significant areas of your business, on-site start-up assistance and periodic visits, and a confidential operations manual to guide your daily operations Guidance in ordering initial supplies, food items and equipment, including specialty equipment such as our automated self-service wine system | Prior to your restaurant opening, we will furnish initial training on the operation of a Gandolfo's New York Delicatessen � restaurant. The training lasts for four weeks: two of those weeks will be held in an operating deli and the other two will take place in our Lawrenceville, GA corporate office. We require that two people attend training prior to the store opening. |
Support | - | The week of your grand opening, you will have at least one corporate trainer in your store in addition to any other member of our team to help you start off on the right foot. The corporate trainer will stay with you for two weeks during your grand opening and will visit you again within the first two months of your deli being open. We will also help you organize and execute your training and hiring process, along with overcoming any obstacles that may arise in the days prior to opening. Gandolfo's corporate will offer you continuous marketing support, emphasizing a neighborhood marketing strategy. We have a Marketing Coordinator in the corporate office who will work hand-in-hand with you to create a marketing plan that is not only something that will work for your deli, but that is also something you feel comfortable with. We want to make sure that every program you implement is something that will be successful for you. Effective marketing is crucial to the profitability and growth of any business; our Marketing Coordinator will help you track your sales and evaluate the success of every promotion. You will also benefit from the on-going training offered by our corporate trainers and the information found from the research and development of current and future products. Gandolfo's operates with an open-door policy, meaning that you have a direct line to any person in the company who may be able to help you in your daily operations. |
Marketing | An exciting, comprehensive marketing program, including assistance with developing and implementing effective communications materials and campaigns | - |
Operations | As a Naples Tomato franchise owner, you'll spend your days watching people enjoy themselves and celebrate good times. You'll finish the day thinking about how many smiles you created. | You need a staff of approximately 12 people, including 10 part-time employees and 2 full-time employees |
Expansion Plans |
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US Expansion | Yes | - |
Canada Expansion | - | - |
International Expansion | - | - |
We regret to announce the closing of Naples Tomato. Your Place for Vine Dining! � Cash in on the hot Mediterranean dining trend! Our Vine Dining� concept is a uniquely American approach to the Mediterranean lifestyle and Italian food that bridges the gap between chain dining and fine dining. In an area with hundreds of restaurants, find out why Naples Tomato was voted best Italian. Franchise owners who love food and wine will enjoy pride of ownership while doing what they love. You'll sample imaginative wines, use award-winning recipes, and network with other local business owners - even rub elbows with an occasional celebrity! Our concept offers broad general appeal with many ways to make money. As a Naples Tomato franchise owner, you'll get: The popular Naples Tomato concept - founded in Naples, Florida and refined with constant feedback from a discerning and well-traveled clientele National and local endorsements A unique go-to-market ecosystem that shortens time-to-success A corporate management team that cares as much about franchise owners' success as they do their own. Wouldn't it be nice to work with a real winner? Since it opened its doors four years ago, the original Naples Tomato restaurant has become an institution in our hometown of Naples, Florida - a favorite of locals and visitors alike. Naples Tomato is one of the most consistently booked restaurants in Naples - a real restaurant town, with more than 600 dining options to choose from. OpenTable diners - the nation's most serious diners - consistently rank us tops in Southwest Florida in multiple categories: Fit for Foodies Hot Spot Most Booked Naples Neighborhood Gem Notable Wine List We've also received glowing reviews and accolades from local and national media, from our own Naples Daily News to The New York Times and Zagat. For the last three years, our wine program has earned the coveted Wine Spectator Best of Award of Excellence - one of only about 800 restaurants worldwide to win the Two-Glass award.
A Note from the Owner, Dan Pool: I have been in the restaurant business since I was 14 years old. I have done about every job there is in the industry: from a fast food cook at age 14 to a Division President of a multi-million-dollar company in my 30's. I have worked in the corporate world, the franchise world and all worlds in between. I have always believed that the restaurant business is very, very simple, but it's not easy. I believe the biggest mistake made in the restaurant industry is that people mistake simple with unimportant. Usually in life, the simple things are not that important; in the restaurant business, it is the simple things done consistently, day in and day out that are the key to having a successful business. I was in the process of opening a full service restaurant in Atlanta, GA when I came across an article. Fast-casual restaurants had just passed fast-food chains in the number of units sold, and some were even opening a store every 18 hours. I had not spent much time in the sandwich industry, and I never felt like there was much of a difference between the various chains. Yet, the article caught my attention so I took the next several weeks and flew all over the United States visiting all these concepts, searching for what set them apart from each other. What I found was one might toast a sub, one might only have cold subs-they all had chips and no personality. In my search I came across Gandolfo's New York Delicatessen and New York native Craig Gandolph. I knew I wanted to be a part of Gandolfo's New York Delicatessen after my first bite. I realized what I was looking for was not a sandwich shop like all the rest but a deli. In Gandolfo's, I found a true New York deli with a variety of homemade deli salads, premium meats, freshly baked breads and the best sandwiches I had ever eaten. I loved the sandwiches so much that I bought the company. I tried all the sandwich shops and I bought a New York Deli. Visit our stores, speak to our people, try our food and realize the satisfaction and competitive advantages of owning a Gandolfo's New York Deli. Dan Pool, CEO