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Updated RecentlyPotbelly Sandwich Shop vs B2Cafe Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Potbelly Sandwich Shop vs B2Cafe including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $534,950 - $874,000 | $500,000 - And Up |
| Franchise Fee | $40,000 | $35,000 |
| Royalty Fee | 6% | 6% |
| Advertising Fee | Up to 4% | 2% |
| Year Founded | 1977 | 1991 |
| Year Franchised | 2009 | 2004 |
| Term Of Agreement | - | - |
| Term Of Agreement | - | - |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | Potbelly is looking for "Potbelly People" to become franchisees. That means people that love working with a team, have solid business experience (not necessarily in restaurants), the financial qualifications, possess personal motivation and have been successful. Our franchise owner/operator model is a two person team. Whether a family partnership or a business partnership we are looking for an operating team that wants to be owners of the neighborhood sandwich shop within their community. | Business experience is ideal. It is also preferable that you have at least 5+ years in the Franchise/Restaurant arena. Also, quota driven executive sales professionals with a great entrepreneurial spirit can be very successful. |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | -/Yes | -/- |
| Start-up Costs | -/Yes | -/- |
| Equipment | -/Yes | -/- |
| Inventory | -/Yes | -/- |
| Receivables | -/Yes | -/- |
| Payroll | -/Yes | -/- |
Training & Support |
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| Training | All new franchisees participate in a 10-12 week training program. This consists of real life experience in one of our company-owned training shops. In addition, we will train your key holding employees for 6 weeks at one of our company-owned training shops. Once completed, franchisees receive regular updates to their training along with our company-owned stores, including regular on site reviews. On-The-Job Training: 355 hours Classroom Training: 80 hours | - |
| Support | Purchasing Co-ops Newsletter Meetings/Conventions Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives |
| Marketing | Ad Templates Social media SEO Website development Email marketing Loyalty program/app | - |
| Operations | - | - |
Expansion Plans |
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| US Expansion | Yes | Yes |
| Canada Expansion | - | - |
| International Expansion | Yes | - |
Company Overviews
About Potbelly Sandwich Shop
About B2Cafe
B2 Cafe specializes in serving freshly made-to-order food, prepared with the highest quality ingredients and served with a friendly smile each and every time.B2 Cafe began in 1991 in Tallahassee, Florida as Bagel Bagel Cafe, 'A Place So Nice We Named It Twice.' John Stout, founder of the original concept, created the idea based on skills he accumulated while working and managing a diverse number of restaurants across the U.S. As the chain expanded, so did the menu, adding signature sandwiches such as the 'Wine & Cheese,' the 'RBCC' and the 'Florida Club.' And the rest, as they say, is history. With the purchase of the restaurants by the Winsteads, the original Cafe has evolved to become B2 Cafe, with an eclectic collection of customer favorites. From bagel melts and breakfast wraps, to salads, soups and specialty dishes, B2 Cafe continues to offer quality products, excellent service and incredible value. Today, our attention to detail and innovative offerings have provided our franchisees with exceptional financial opportunity in the growing fast-casual dining category, and our employees with a solid career path to their own success. But the real winners are our guests, enjoying consistently good products, exceptional service and an affordable selection of cafe fare. Financial Requirements: *Minimum Net Worth - $500,000 *Minimum Liquid Resources - $250,000 *Prior Restaurant Experience is a plus Building Types and Requirements: *Regional shopping centers *Storefront and signage should have good visibility from main streets and intersections *1,600-3,000 sq. ft. *Sufficient parking for all tenants of shopping center *End cap of shopping center preferable *Additional seating outdoors a plus *New shopping centers (less than 10 years old) Demographic Recommendations: *Population of 45,000 people within a 3-mile radius *Median age - 45 years old and below *Concentration of office and/or retail *Close proximity to colleges and universities is a plus *Traffic counts in excess of 45,000 cars per day