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Updated RecentlyPotbelly Sandwich Shop vs Dagwoods Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Potbelly Sandwich Shop vs Dagwoods including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $534,950 - $874,000 | $200,000 - $250,000 |
| Franchise Fee | $40,000 | $25,000 |
| Royalty Fee | 6% | 6% |
| Advertising Fee | Up to 4% | 3% |
| Year Founded | 1977 | - |
| Year Franchised | 2009 | - |
| Term Of Agreement | - | - |
| Term Of Agreement | - | - |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | Potbelly is looking for "Potbelly People" to become franchisees. That means people that love working with a team, have solid business experience (not necessarily in restaurants), the financial qualifications, possess personal motivation and have been successful. Our franchise owner/operator model is a two person team. Whether a family partnership or a business partnership we are looking for an operating team that wants to be owners of the neighborhood sandwich shop within their community. | - |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | -/Yes | -/- |
| Start-up Costs | -/Yes | -/- |
| Equipment | -/Yes | -/- |
| Inventory | -/Yes | -/- |
| Receivables | -/Yes | -/- |
| Payroll | -/Yes | -/- |
Training & Support |
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| Training | All new franchisees participate in a 10-12 week training program. This consists of real life experience in one of our company-owned training shops. In addition, we will train your key holding employees for 6 weeks at one of our company-owned training shops. Once completed, franchisees receive regular updates to their training along with our company-owned stores, including regular on site reviews. On-The-Job Training: 355 hours Classroom Training: 80 hours | Hands-on in-store training at one of our locations. You will learn all aspects of management, product preparation, quality and service. Once you are ready to open your store, you will be assigned a Dagwoods trainer to ensure that you and your staff are ready to give the best possible service to your valuable customers. You will receive ongoing visits and on-site consultations and reviews. You will work at a Dagwoods location in Montreal for at least six weeks. During this time, you will learn all aspects of management, product preparation and quality, and service. Once you are ready to open your store, you will be assigned a Dagwoods trainer to ensure that you and your staff are ready to give the best possible service to your valuable customers. You will receive ongoing visits and on-site consultations and reviews. You will attend informative franchisee meetings as well as slicer, safety and service clinics, which are held every six months. Training for you and your staff is of utmost importance for Dagwoods. The key to our success is our great sandwiches, the consistency that we have maintained over the years and our fast and friendly service. |
| Support | Purchasing Co-ops Newsletter Meetings/Conventions Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform | - |
| Marketing | Ad Templates Social media SEO Website development Email marketing Loyalty program/app | - |
| Operations | - | - |
Expansion Plans |
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| US Expansion | Yes | - |
| Canada Expansion | - | - |
| International Expansion | Yes | - |
Company Overviews
About Potbelly Sandwich Shop
About Dagwoods
Follow your dream and become your own boss! Dagwoods is presently seeking dynamic individuals who aren’t afraid of working hard to realize their dreams. These individuals will help maintain the success that Dagwoods has enjoyed for more than 25 years.
If you’re interested in joining our team of Dagwoods franchisees, here are a few things you should know:
Dagwoods’ concept is simple and easy to operate. Its low start-up costs and low overhead allow you to develop your business quickly and enjoy the day-to-day interactions with your customers and staff.
Dagwoods provides all our franchisees with hands-on in-store training at one of our locations. You will learn all aspects of management, product preparation, quality and service.
Dagwoods offers a popular catering service, allowing you to increase your sales with add-on business that not only helps you add on to the bottom line but also promotes your store in your area. You will also benefit from online catering orders generated through the Dagwoods website.