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Below is an in-depth analysis and side-by-side comparison of Potbelly Sandwich Shop vs Planet Sub including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $534,950 - $874,000 | $182,000 - $402,000 |
Franchise Fee | $40,000 | $25,000 |
Royalty Fee | 6% | 5% |
Advertising Fee | Up to 4% | 1 - 3% |
Year Founded | 1977 | 1979 |
Year Franchised | 2009 | 0 |
Term Of Agreement | - | - |
Term Of Agreement | - | - |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | Potbelly is looking for "Potbelly People" to become franchisees. That means people that love working with a team, have solid business experience (not necessarily in restaurants), the financial qualifications, possess personal motivation and have been successful. Our franchise owner/operator model is a two person team. Whether a family partnership or a business partnership we are looking for an operating team that wants to be owners of the neighborhood sandwich shop within their community. | - |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | -/Yes | -/- |
Start-up Costs | -/Yes | -/- |
Equipment | -/Yes | -/- |
Inventory | -/Yes | -/- |
Receivables | -/Yes | -/- |
Payroll | -/Yes | -/- |
Training & Support |
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Training | All new franchisees participate in a 10-12 week training program. This consists of real life experience in one of our company-owned training shops. In addition, we will train your key holding employees for 6 weeks at one of our company-owned training shops. Once completed, franchisees receive regular updates to their training along with our company-owned stores, including regular on site reviews. On-The-Job Training: 355 hours Classroom Training: 80 hours | Comprehensive 30 day training program |
Support | Purchasing Co-ops Newsletter Meetings/Conventions Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform | - |
Marketing | Ad Templates Social media SEO Website development Email marketing Loyalty program/app | - |
Operations | - | - |
Expansion Plans |
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US Expansion | Yes | Yes |
Canada Expansion | - | - |
International Expansion | Yes | - |
The Planet Sub franchise has grown from its Midwest heritage to expand across the US. Now, we are inviting you to join the Planet Sub franchise family at a time when our vision and mission have never been stronger.
What does that mean for you? It means you get all the benefits of an established (and loved) brand, and that you can join a concept that isn’t just a blast to operate and wildly delicious, but also one that’s been built on proven ground.
We don’t just boast freshness in our marketing, we live it at each Planet Sub franchise location. We operate at a higher level of quality than any of our competitors. This gives us the ability to advertise with a true point of difference, and gives us a pride in our work that spreads through every employee, into every sandwich we make.