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Below is an in-depth analysis and side-by-side comparison of Potbelly Sandwich Shop vs Vitality Bowls including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $534,950 - $874,000 | $170,100 - $604,000 |
Franchise Fee | $40,000 | $39,500 |
Royalty Fee | 6% | 6% |
Advertising Fee | Up to 4% | 1.5% |
Year Founded | 1977 | 2011 |
Year Franchised | 2009 | 2014 |
Term Of Agreement | - | 7 years |
Term Of Agreement | - | 7 years |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | Potbelly is looking for "Potbelly People" to become franchisees. That means people that love working with a team, have solid business experience (not necessarily in restaurants), the financial qualifications, possess personal motivation and have been successful. Our franchise owner/operator model is a two person team. Whether a family partnership or a business partnership we are looking for an operating team that wants to be owners of the neighborhood sandwich shop within their community. | Franchisee Profile *Passionate about VITALITY BOWLS *Passionate about healthy food and a healthy lifestyle *Local market knowledge *Minimum $30-60K liquid assets per store and total of $200k+ (May include lending) *Single store and multi unit development opportunities available, depending on your market *Retail or restaurant operations experience is helpful |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | -/Yes | -/- |
Start-up Costs | -/Yes | -/- |
Equipment | -/Yes | -/- |
Inventory | -/Yes | -/- |
Receivables | -/Yes | -/- |
Payroll | -/Yes | -/- |
Training & Support |
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Training | All new franchisees participate in a 10-12 week training program. This consists of real life experience in one of our company-owned training shops. In addition, we will train your key holding employees for 6 weeks at one of our company-owned training shops. Once completed, franchisees receive regular updates to their training along with our company-owned stores, including regular on site reviews. On-The-Job Training: 355 hours Classroom Training: 80 hours | VITALITY BOWLS operates training units in Walnut Creek, CA. We will do our best to schedule your training in an area that is convenient for you. Training will also take place at your location before and/or after you open. Our training program teaches you the day-to-day operation of your VITALITY BOWLS unit. VITALITY BOWLS requires that the franchisee, an operating partner, or a general manager, designated by the franchisee, attend our full-time, training program. This program will teach you how to fully operate your VITALITY BOWLS unit from the ground up. We will not let you open until we are satisfied we have provided you with sufficient training to be successful. |
Support | Purchasing Co-ops Newsletter Meetings/Conventions Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform | After signing your franchise agreement, we are available for continuous, direct support. You can count on us for operational input and best practices information. In addition, we will visit you regularly to ensure you are maximizing the potential of your business and we are helping you in every way we can. On a continuing basis, we will drive the brand and support your efforts in marketing, real estate and development, supply chain, and IT. Should you have questions or need help with issues in these areas, you can call us. |
Marketing | Ad Templates Social media SEO Website development Email marketing Loyalty program/app | - |
Operations | - | - |
Expansion Plans |
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US Expansion | Yes | Yes |
Canada Expansion | - | - |
International Expansion | Yes | - |