| ||||
Updated RecentlyPotbelly Sandwich Shop vs Primo Hoagies Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Potbelly Sandwich Shop vs Primo Hoagies including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
||
| Investment | $534,950 - $874,000 | $215,500 - $554,500 |
| Franchise Fee | $40,000 | $15,000 |
| Royalty Fee | 6% | 6% |
| Advertising Fee | Up to 4% | 2% |
| Year Founded | 1977 | 2002 |
| Year Franchised | 2009 | 2002 |
| Term Of Agreement | - | - |
| Term Of Agreement | - | - |
| Renewal Fee | - | - |
Business Experience Requirements |
||
| Experience | Potbelly is looking for "Potbelly People" to become franchisees. That means people that love working with a team, have solid business experience (not necessarily in restaurants), the financial qualifications, possess personal motivation and have been successful. Our franchise owner/operator model is a two person team. Whether a family partnership or a business partnership we are looking for an operating team that wants to be owners of the neighborhood sandwich shop within their community. | - |
Financing Options |
||
| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | -/Yes | -/Yes |
| Start-up Costs | -/Yes | -/Yes |
| Equipment | -/Yes | -/Yes |
| Inventory | -/Yes | -/Yes |
| Receivables | -/Yes | -/Yes |
| Payroll | -/Yes | -/Yes |
Training & Support |
||
| Training | All new franchisees participate in a 10-12 week training program. This consists of real life experience in one of our company-owned training shops. In addition, we will train your key holding employees for 6 weeks at one of our company-owned training shops. Once completed, franchisees receive regular updates to their training along with our company-owned stores, including regular on site reviews. On-The-Job Training: 355 hours Classroom Training: 80 hours | On-The-Job Training: 112 hours Classroom Training: 8 hours |
| Support | Purchasing Co-ops Newsletter Meetings/Conventions Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform | Purchasing Co-ops Newsletter Meetings/Conventions Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform |
| Marketing | Ad Templates Social media SEO Website development Email marketing Loyalty program/app | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app |
| Operations | - | - |
Expansion Plans |
||
| US Expansion | Yes | - |
| Canada Expansion | - | - |
| International Expansion | Yes | - |
Company Overviews
About Potbelly Sandwich Shop
From its humble beginnings as a small antique store on Chicago's North Side, Potbelly has grown from one to more than 200 shops serving neighborhoods in 12 states. Potbelly's unique experience is defined by its combination of toasty warm sandwiches, hand-dipped shakes, tasty made-to-order salads, live local music, as well as friendly and lively people. Potbelly has built a passionate, loyal following of fans that spread the word about the fun, energetic atmosphere and great food.
#131 in Franchise 500 for 2020.
About Primo Hoagies
We are very enthused and excited to be able to offer, to certain
qualified individuals, an opportunity to purchase one of a limited
number of PrimoHoagies franchises.
Our venture into franchising has been made possible, and somewhat
necessitated, by an increasingly hard to manage workload at our existing
locations. This is the result of a growing recognition and demand for
our product in the outlying areas of Philadelphia.
This offer presents the opportunity to own and operate your
own business, with the security of having a name and product
recognition that is well established, along with a formula that has
proven to be greatly successful. Through on-going consultation, you will
benefit greatly from the knowledge and expertise provided by the people
who originated PrimoHoagies and subsequently established it as one of the most popular retail food institutions throughout the area and beyond.
Seeking franchisees for strategic national growth.