Driverseat vs Intrigue Media Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Driverseat vs Intrigue Media including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
Investment |
$37,400 - $142,650 | $26,100 - $123,100 |
Franchise Fee |
$13,000 | $20,000 - $115,000 |
Royalty Fee |
$389/mo. | Percentage of sales |
Advertising Fee |
- | - |
Year Founded |
- | 2007 |
Year Franchised |
- | 2011 |
Term Of Agreement |
- | - |
Term Of Agreement |
- | - |
Renewal Fee |
- | - |
Business Experience Requirements |
Experience |
- | - |
Financing Options |
|
In-House/3rd Party | In-House/3rd Party |
Franchise Fees |
-/- | -/- |
Start-up Costs |
-/- | -/- |
Equipment |
-/- | -/- |
Inventory |
-/- | -/- |
Receivables |
-/- | -/- |
Payroll |
-/- | -/- |
Training & Support |
Training |
- | 4 weeks at head office and 1 week in the territory. |
Support |
With our week-long full-time training course and on-going support, we support you each and every step of the way. The team at Driverseat can be reached for questions and you will have their mobile numbers on hand if you need to talk, discuss an idea or ask a question.
The co-founders (also brothers) have extensive experience in business, manufacturing, retailing and franchising. With a strength in sales, marketing, human resources and process management, you will be partnering with two leaders who's passion for the brand and your business unit will have you wondering why you didn't do this earlier. | - |
Marketing |
- | - |
Operations |
- | - |
Expansion Plans |
US Expansion |
Yes | - |
Canada Expansion |
Yes | - |
International Expansion |
- | - |
Company Overviews
About Driverseat
The "perfect storm".
A "perfect storm" is a confluence of events that drastically impacts a situation. It is also noted when there is a rare combination of factors.
We believe that with Driverseat, you have the perfect storm. Take an industry with high growth, worth in excess of $2B a year in Canada and over $20B annually in North America. Combine that with a new concept, so innovative and cutting edge that Driverseat is talked about in every market that we enter.
Now mix in with that the significant interest in franchising in North America as a growth model and as a business choice for franchisees, the relatively low cost of getting your franchise started, the business model and the experience of the co-founders, and that is what we like to call a perfect storm.
The exciting part of owning your own business
Owning your business is exciting. You control the hours, the work, the level of politics in your office, your income, your priorities and ultimately, your future. Learning is exciting; getting that first customer is exciting; being interviewed in the newspaper and having your family see your photo there is exciting. Self-employed people are generally happier in life, have less unhealthy stress and get to prioritize family when they want to, not when the boss says it is ok to.
The "not so fun" part of owning your own business
Owning a business can be stressful. You have decisions to make daily that are in unchartered territory. You are good at some things, but not an expert in all things. You have to develop that expensive web site and app, you have to determine how best to market, you have employees to deal with and the cost, well that is something that keeps you up at night. On top of that, you have to fill in when your employees are not there, manage food or inventory and worry about the logistics and shipments and other things related to your inventory.
The great news is that with Driverseat, you don't have any of those issues. As a franchise based business, you are using a proven model, you have the expertise of the co-founders, you have marketing support and you have other franchisees who you can learn from. Driverseat franchises have little to no permanent employees, no inventory, low start-up costs and a great profitability model.
The Driverseat franchise model
Driverseat is a home-based franchise model. As a franchise partner, your primary role is to be the marketing driver in your local community. Hiring contract drivers to complete the rides means that you can focus on building the brand, and your business. What's truly exciting about that, is that it makes Driverseat one of the only truly scalable home-based business models. There are very few barriers to growth, and getting busier does not necessarily mean you have to work more hours. Furthermore, your ongoing fixed overhead costs are minimal, which reduces the risks associated with being self-employed.
Balance of life
We believe in the balance of life. Lifestyle is one of the main reasons quoted when a franchisee speaks to us about why they chose Driverseat. Working from home, on a very flexible schedule, makes this franchise model appealing and one that is the envy of many other businesses. We believe in working hard but we believe in doing so with a finite amount of time invested. Want to take your children to the dentist? Just take them. It won't impact your business at all. Want to be free to go shopping with your spouse on a weekday? Interested in sleeping in then starting work late? Want to avoid the commute? These are all aspects of having your own Driverseat that makes it just so appealing.
Revenue
Each Driverseat franchisee will determine how much he/she wants to make at their franchise location. With 8 service offerings, there is a variety of markets to target. Our flat cost royalty means that you won't be paying a percentage of your monthly revenue to us, but rather a flat rate.
Want to own 2 or 3 Driverseat franchises? That is absolutely possible with the systems we have developed to ensure you can run, market and oversee the business without having to work in each of your business units.
The next steps
Are you ready for a lifestyle change? Do you want to be part of something that is fundamentally different, socially responsible and fun! The next steps are easy:
Call us at 1-855-374-8390 or email us at brian@driverseatcanada.com
Review our FDD and franchise agreement
Make your decision
Attend training
Start your business
The total investment necessary to begin operation of a Driverseat
Business is ranges from $37,400 to $58,550. This includes between
$26,050 and $31,150 that must be paid to the franchisor or its
affiliate. Driverseat area developers acquire the right to develop
multiple Driverseat Businesses in a designated development area.
The
total investment necessary to begin operation of a Driverseat area
developer business will depend on the number of Driverseat Businesses to
be opened.
The total investment necessary to begin operation of a
Driverseat area developer business operating three franchises ranges
from $91,200 to $142,650, including $57,150 to $60,450 that must be paid
to the franchisor or its affiliates. For each additional Driverseat
Business opened under an area development agreement, you will pay the
same costs as a single franchise, but the development fee will be
discounted with each business.
About Intrigue Media
Become a leader in Local Marketing in Canada!
Intrigue Media specializes in providing affordable marketing to local businesses. We help local businesses to get noticed and found. As a franchisee, you set up your own network of TVs in high traffic consumer locations. These TVs entertain and engage with consumers and your revenue comes from selling ad spaces on this network. In phase two of the franchise, you learn how to create online marketing campaigns for your clients that go hand-in-hand with the video advertising.
One of the main benefits is our very comprehensive sales training in our proven sales method. It is 4 weeks at head office and 1 week in the territory.
All benefits at a glance:
* quick return on investment
* very high gross margin
* can work from home
* all operational and technical steps done by head office
* outstanding sales training
Franchisee Profile
* Learner - always learning, always driving
* Sales oriented
* Service minded - wants to help people
* NOT required: technical or IT skills
What is the worldview of our ideal Franchisee?
* I want to make 6 figures
* I want to make a difference in my community
* I am done making someone else rich
* I appreciate the experience others in the franchise system have made
Take the stress out of your marketing and set your business up for success with Intrigue’s Marketing Action Plan