OrangeTheory Fitness vs Basecamp Fitness Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of OrangeTheory Fitness vs Basecamp Fitness including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
Investment |
$608,172 - $1,800,322 | $500,760 - $734,848 |
Franchise Fee |
$59,500 | $50,000 |
Royalty Fee |
8% | 8% |
Advertising Fee |
2% | 2% |
Year Founded |
2010 | 2018 |
Year Franchised |
2010 | 2020 |
Term Of Agreement |
10 years | - |
Term Of Agreement |
10 years | - |
Renewal Fee |
- | - |
Business Experience Requirements |
Experience |
$150K liquidity, $500K net worth, business experience, team builder, outgoing demeanor | - |
Financing Options |
|
In-House/3rd Party | In-House/3rd Party |
Franchise Fees |
-/Yes | -/- |
Start-up Costs |
-/Yes | -/- |
Equipment |
-/Yes | -/- |
Inventory |
-/Yes | -/- |
Receivables |
-/Yes | -/- |
Payroll |
-/Yes | -/- |
Training & Support |
Training |
On-The-Job Training: 3.3 hours
Classroom Training: 58.25 hours
Additional Training: E-learning | - |
Support |
Newsletter
Meetings/Conventions
Toll-Free Line
Grand Opening
Online Support
Security/Safety Procedures
Field Operations
Proprietary Software
Franchisee Intranet Platform | - |
Marketing |
Co-op advertising, Ad slicks, Regional advertising | - |
Operations |
Manual provided
Number of Employees Required to Run: 8 - 11 | - |
Expansion Plans |
US Expansion |
Yes | Yes |
Canada Expansion |
Yes | - |
International Expansion |
Yes | Yes |
Company Overviews
About OrangeTheory Fitness
Orangetheory Fitness is an exciting new fitness concept like no other that is sweeping the nation. Hailed by the New York Times as an effective new plateau-busting workout, Orangetheory Fitness leverages heart-rate-monitored interval exercise and group personal training to maximize calorie burn. In less than a year after opening the first Orangetheory Fitness studio in Ft. Lauderdale in March 2010, the franchise grew to 38 locations - and counting.
Orangetheory Fitness offers:
*Specialized group personal training sessions to mid- and high-income consumers
*Studio will drive substantial unique consumers to the retail location every month
*Best one-hour workout in the country
*Affordable group personal training
*55 classes per week at all levels
*Experienced, successful franchise company & management team
This is your opportunity to be a small business owner. When you open an Orangetheory Fitness franchise, you gain a support network of other franchisees, a branding plan for your business, and cooperative advertising.
#95 in Canada's Top franchises.
#43 in Franchise 500 for 2020.
About Basecamp Fitness
Basecamp Fitness is a new studio fitness concept that will push you to
your limits and shakes up your workout routine. We use a varying,
fitness program that gives you a complete, full-body workout combining
efficient cardio AND strength training AND core movements - every class -
we take the guesswork out of your workout. Our high-energy, upbeat
environment and motivating instructors keep you moving and coming back
for more. Basecamp is the only studio that uses an Assault bike and
provides weights, as heavy as you choose, to ensure you get the best
work out every time. Making You. Stronger. Faster.
Basecamp Fitness is expanding its franchising opportunities both
domestically and globally. The new fitness concept is owned by Self
Esteem Brands' parent franchisor to Anytime Fitness, the largest fitness
franchise. The workout is one of the fastest and most efficient programs
on the market and solves the needs of our customers’ busy lifestyle.