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Updated RecentlyShell Shack vs Slapfish Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Shell Shack vs Slapfish including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $588,500 - $858,900 | $447,600 - $757,650 |
| Franchise Fee | $50,000 | $30,000 |
| Royalty Fee | - | 6% |
| Advertising Fee | - | 2% |
| Year Founded | - | 2012 |
| Year Franchised | - | 2013 |
| Term Of Agreement | - | - |
| Term Of Agreement | - | - |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | 5 years minimum multi-unit operations experience Ability to develop two or more restaurants Sufficient Financial Resources: Minimum liquid assets $500,000 Minimum net worth $1,500,000 Strong Banking Relationships or Investment Capital | - |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | -/- | -/- |
| Start-up Costs | -/- | -/- |
| Equipment | -/- | -/- |
| Inventory | -/- | -/- |
| Receivables | -/- | -/- |
| Payroll | -/- | -/- |
Training & Support |
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| Training | All managers and control personnel must participate in a 2-3 week training program at the Shell Shack Training Center located in Dallas, TX. Additionally, we provide an Opening Training Team; which is composed of at least 5 of our trained representatives to provide on-site pre-opening and opening training, supervision and assistance to you for a minimum of 14 days. Once completed, franchisees receive regular updates to their training, including on-site visits and operation reviews. | On-The-Job Training: 2 weeks Classroom Training: 1 week |
| Support | - | Purchasing Co-ops Grand Opening Field Operations |
| Marketing | - | Co-op Advertising |
| Operations | - | - |
Expansion Plans |
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| US Expansion | Yes | Yes |
| Canada Expansion | - | - |
| International Expansion | - | Yes |
Company Overviews
About Shell Shack
Shell Shack is a one of a kind seafood restaurant experience in the casual dining segment
specializing in proprietary infused seasoned crab and seafood of all shapes and sizes. The Shell
Shack family strives to better our customer experience each and every day through operational
excellence.
We believe our seafood loving customers are the reason
the Shell Shack brand grew 100% in 2016 and we anticipate doubling our
locations in 2017. If you have proven restaurant success and are looking
to diversify your portfolio or just have a perfect location, then we
challenge you to reach out and tell us your story.
What makes Shell Shack different?
- Shell Shack Brand Execution, Culture and High-Energy Vibe
- Made from Scratch Kitchen
- Finest Quality Fresh Seafood, Chicken and Beef
- Proprietary Shell Shack Recipes and Spices
- Shell Shack's Famous Hand Washing Machine
- Always Family Friendly Atmosphere
- Superior Audio Video & Social Media Marketing Package
About Slapfish
Slapfish Model #1 - Slapfish "X"
- 400 - 1,200 square feet
- Ideal for airports, small locations, kiosks and food courts
- No bussers or food runners
- Express consolidated menu with quick ticket time
- Built to handle mass volume with low labor
- Examples: Lost Angeles LAX Airport - open, Baltimore BWI Airport - opening soon, Slapfish Laguna Beach - open
Slapfish Model #2 - Fast Casual
- 1,200 - 2,000 square feet
- Order at the counter, take a number, and food served tableside
- Beer and wine available
- Bussers and foodrunners
Slapfish Model #3 - Just Lobster Rolls
- "Roll in the Wall"
- Small Space - 400 - 600 square feet
- Airports, kiosks and strip malls
- The only thing on the menu - our famous lobster rolls
- Cape Code potato chips and artisan bottled sodas at counter
- Simple labor - it just takes two!