Choice Hotels Cares About the Community

As part of its ongoing diversity marketing efforts, worldwide lodging franchisor Choice Hotels International, Inc. (NYSE:CHH) is the Title Sponsor of the Stone Soul Picnic hosted by WMMJ 102.3FM and WOL News Talk 1450 AM, Radio One affiliate stations in Washington DC. The Stone Soul Picnic, which will be held on July 30 on the grounds of RFK stadium, is a day-long celebration with food, activities and great live music.

"With nearly 50 properties throughout the DC metropolitan area, and our worldwide headquarters based in Silver Spring, MD, we are delighted to be sponsoring such a dynamic event right in our own backyard," said Laura Bajkowski, vice president of Advertising and Marketing Communications. "Partnering with Radio One is an excellent opportunity to further promote our brands to African-American consumers, as well as establish Choice Hotels' commitment to supporting local community events." Choice Hotels has partnered with Radio One, Inc., the nation's seventh largest radio broadcasting company* and the largest company that primarily targets African-American and urban listeners. Through this partnership, Choice Hotels is also sponsoring events in Dallas, Atlanta, Miami, Detroit, New York and Los Angeles.

Bajkowski added, "Our title sponsorship of the Stone Soul Picnic in Washington DC is only one element of a dynamic, grassroots multicultural marketing program." At each Radio One event Choice Hotels will have booth displays, on-site banner coverage and on-air promotions touting the company's summer promotions and frequent guest rewards programs.

Choice Hotels International markets more than 5,000 hotels in over 40 countries under the brand names Comfort Inn, Comfort Suites, Quality, Clarion, Sleep Inn, MainStay Suites, Econo Lodge and Rodeway Inn. The company's newest brand, Cambria Suites, launched in January 2005. For more information on Choice, visit the company's Web site at www.choicehotels.com.

For More Infromation Please contact:
Camila Clark
Phone: (301) 592-6381
Email: [email protected]

Choice Hotels News and Press Releases

This article has been read 987 times.

Would you like to own a Choice Hotels Franchise?

For more information about becoming a Choice Hotels Franchise owner, including a franchise overview, start-up costs, fees, training and more, please visit our Choice Hotels Franchise Information page.