Salsarita's Launches Back-to-school Scratch & Win Promotion

Wednesday, August 12, 2009

Rapidly Growing Franchise Plans to Distribute 300,000 Cards to Consumers Through September 26, 2009

Salsarita's Fresh Cantina, one of the nation's fastest growing, fast-casual Mexican restaurant chains, has launched a Back-to-School Scratch & Win promotion in which every guest is an instant winner. During August and September, Salsarita's will distribute 300,000 complimentary Scratch & Win cards at its nearly 100 locations to customers with the chance to win a Grand Prize three night, four day trip for two to Los Cabos, Mexico. Additional prizes include various free menu items or discounts.

"As a Fresh-Mexican concept, we couldn't think of a better way to reward our loyal customers than with a glorious trip to Los Cabos, Mexico," said Paul Mangiamele, president and CEO, Salsarita's Fresh Cantina. "The beauty of this promotion is that every card is an automatic winner, offering us the opportunity to thank our guests for their patronage while increasing trial and showcasing our delicious menu items." Salsarita's specializes in serving made-to-order burritos, tacos, tortilla, pizzas and taco salads. Prepared fresh-daily in each restaurant, guests can enjoy high-quality dishes featuring ground beef, grilled chicken, grilled steak, or pork, grilled shrimp and fresh vegetables. Salsarita's also offers a choice of 13 delicious fillings and four homemade salsas. Every order is prepared in full view of customers in a 700-square-foot display kitchen with a contemporary Hispanic motif.

With new locations opening across the country, Salsarita's is one of the leading fast-casual fresh-Mexican restaurants in the United States, and is quickly gaining brand recognition and a reputation for quality and legendary hospitality.

"Fresh-Mexican is an up and coming concept and with more customers visiting fast-casual concepts instead of traditional full-service, sit-down restaurants Salsarita's is well positioned to succeed in today's economy," said Mangiamele. "We invite family and friends to visit their nearest Salsarita's and take advantage of our Scratch & Win promotion during the next two months." Salsarita's is currently looking for qualified candidates with food service, operations or real estate experience to join its team as area representatives, area developers or single-unit franchisees. The estimated initial investment for a traditional restaurant is between $296,700 and $577,100 depending on the real estate selection ranging from 2,200 to 2,700 square-feet, which includes a $25,000 franchise fee. The company's comprehensive training and support program includes a three-week Burrito Boot Camp at the corporate headquarters, pre- and post-grand opening on-site support and ongoing business coaching.

About Salsarita's Fresh Cantina Founded in 2000, Salsarita's Fresh Cantina is one of the fastest-growing Mexican fast-casual Mexican restaurant chains, recognized for its people, food and world-class hospitality. Customers can create delicious made-to-order meals from a flavorful Mexican menu that offers burritos, tacos, quesadillas, nachos, tortilla-crusted pizzas and salads with a wide selection of meats, fresh vegetables and homemade salsas in lively, family-friendly environment. The company is currently closing in on its first hundred restaurants with the goal of opening 200 restaurants by the end of 2012. For general information, please visit www.salsaritas.com or call 704-540-9447. For franchising information, please visit http://www.salsaritasfranchising.com/ or call 866.61SALSA.

Media Contact: Jenna Kantrowitz Fish Consulting 646-454-9708 [email protected]

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Salsarita's Fresh Cantina
7301 Carmel Executive Park Dr
Charlotte, NC

Phone: (704)540-9447
Toll Free: 866.61SALSA
Fax: (704)329-1718

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