Dickey's BBQ announces "No B.S." campaign

Dickey's Barbecue Pit is launching a "No B.S." initiative and the 'bs' stands for bad stuff.

The initiative features hormone-free, cage-free, and antibiotic-free chicken as well as sustainably-raised brisket, and local sausage and pork products with no nitrates, nitrites or artificial coloring or flavors."Dickey's Barbecue Pit is constantly working toward our mission of authenticity with a conscience "" specifically greater sustainability and responsibly-sourced products. We hope to serve the highest quality, healthiest and eco-friendly foods so our guests can feel confident in their choices for their families," said Tamala Fowler, VP of purchasing and R&D at Dickey's Barbecue Restaurants, in a release.

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