Dunkin' Donuts Named #1 in Coffee Customer Loyalty by Brand Keys for eleventh Consecutive Year

Wednesday, February 01, 2017

Dunkin' Donuts additionally #1 in bundled espresso class for fifth back to back year

For the eleventh successive year, Dunkin' Donuts is being respected for giving visitors an unrivaled client encounter. As indicated by the 2017 Brand Keys Customer Loyalty Engagement Index, Dunkin' Donuts is at the end of the day a top brand for buyer devotion in the out-of-home espresso classification, denoting the eleventh year in succession that Dunkin' Donuts has earned this acknowledgment. Dunkin' Donuts was additionally named a #1 mark for client steadfastness in the bundled espresso class for the fifth straight year.

Mark Keys 22nd yearly Customer Loyalty Engagement Index, led by the New York-based brand engagement and client reliability investigate consultancy, recognizes brands that are best ready to draw in purchasers by meeting or surpassing their desires, which makes faithful clients. Brand Keys' Customer Loyalty Engagement Index perceives the brands that get the most noteworthy unwaveringness and engagement evaluations and outperform contenders for "enchanting" clients. In the espresso eatery and bundled espresso classes, buyer inclinations depended on reliably meeting client desires for taste, quality, administration and brand esteem.

As indicated by Chris Fuqua, Senior Vice President of Dunkin' Donuts Brand Marketing and Global Consumer Insights and Product Innovation, "Dunkin' Donuts is deliberately centered around new and creative approaches to keep our unwavering visitors empowered with our espresso and refreshments, rapidly and advantageously. In 2016, this included one of our most vital activities, the dispatch of On-the-Go Mobile Ordering, permitting individuals from our DD Perks Rewards Program to put in their request early and speed past the line in-store to get their most loved menu things. We are pleased to at the end of the day be perceived by Brand Keys for our dedication to offering excellent administration and procuring our clients' unwaveringness consistently."

"We praise Dunkin' Donuts for totally stellar execution again this year. This is the eleventh year in succession they have foreseen and met client desires in the Out-of-Home Coffee classification," said Robert Passikoff, President and Founder of Brand Keys. "Furthermore, it's the fifth straight year where they positioned #1 in the Packaged Coffee classification. Dunkin' has figured out how to use the estimations of their image to make both an exacting and virtual association with their clients. There aren't many brands that can do that. We raise our espresso mugs to toast Dunkin's on-going achievement."

Dunkin' Donuts is America's most loved throughout the day, regular stop for espresso and heated merchandise, offering more than 1.9 some hot and frosted espresso and coffee based drinks every year. The brand's refreshment offerings incorporate high caliber, crisply prepared hot and frosted Coffees, Rainforest Alliance Certified™ Dark Roast and Cold Brew, alongside Americano and hot and frosted Espresso, Macchiato, Cappuccino and Latte. There are more than 25,000 approaches to arrange an espresso at Dunkin' Donuts, and visitors are urged to redo their most loved drinks accessible throughout the day. Dunkin' Donuts' bundled espresso is likewise accessible at taking an interest Dunkin' Donuts eateries in a 16-oz. sack for fermenting at home, in flavors, for example, Original Blend, Dunkin' Decaf and Rainforest Alliance Certified™ Dark Roast.

Dunkin' Donuts keeps on remunerating steadfast clients through its DD Perks Rewards Program, which has outperformed five million individuals and stays one of the quickest developing dependability programs in the brisk administration eatery industry. With DD Perks, visitors as of now acquire five focuses for each dollar they spend on qualifying buys at Dunkin' Donuts when they pay utilizing a selected Dunkin' Donuts Card, either plastic or by means of the Dunkin' Mobile App. Once a part collects 200 focuses, he or she gets a coupon for a free, any-size drink of their decision, redeemable at taking an interest Dunkin' Donuts eateries. DD Perks individuals additionally get a coupon for a free, any-size refreshment upon enlistment and on their birthday. To enlist in DD Perks, download the Dunkin' Mobile App
About Dunkin' Donuts

Established in 1950, Dunkin' Donuts is America's most loved throughout the day, ordinary stop for espresso and prepared merchandise. Dunkin' Donuts is a market pioneer in the hot consistent/decaf/enhanced espresso, frosted espresso, doughnut, bagel and biscuit classes. Dunkin' Donuts has earned a No. 1 positioning for client devotion in the espresso class by Brand Keys for a long time running. The organization has more than 12,000 eateries in 45 nations around the world. Situated in Canton, Mass., Dunkin' Donuts is a piece of the Dunkin' Brands Group, Inc. (Nasdaq: DNKN) group of organizations.

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Dunkin' Donuts
130 Royall St.
Canton, MA

Phone: (781)737-3000
Fax: (781)737-4000

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