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Updated RecentlyMoney Mailer vs Valpak Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Money Mailer vs Valpak including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $65,210 - $77,000 | $32,500 - And Up |
| Franchise Fee | $49,900 - $59,900 | $15,000 - $17,500 |
| Royalty Fee | $75-$300/area | 0 |
| Advertising Fee | 0.50c/mailed ad | - |
| Year Founded | 1979 | 1968 |
| Year Franchised | 1980 | 1988 |
| Term Of Agreement | 10 years | 10 years |
| Term Of Agreement | 10 years | 10 years |
| Renewal Fee | $2K | - |
Business Experience Requirements |
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| Experience | ||
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/Yes | No/Yes |
| Start-up Costs | No/Yes | No/Yes |
| Equipment | No/No | No/Yes |
| Inventory | No/No | No/Yes |
| Receivables | No/No | No/Yes |
| Payroll | No/No | No/Yes |
Training & Support |
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| Training | Optional ongoing training throughout term On-The-Job Training: 16 hours Classroom Training: 16 hours | On-The-Job Training: 44 hours Classroom Training: 67 hours |
| Support | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Proprietary Software Franchisee Intranet Platform |
| Marketing | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app | Co-op Advertising Ad Templates Social media SEO Website development Email marketing Loyalty program/app |
| Operations |
Franchise can be run from home. 10% of all franchisees own more than one unit
Absentee ownership of franchise is NOT allowed. |
Franchise can be run from home. 5% of all franchisees own more than one unit Number of employees needed to run franchised unit: 2 Absentee ownership of franchise is allowed. (98% of current franchisees are owner/operators)
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Expansion Plans |
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| US Expansion | Yes | Yes |
| Canada Expansion | No | No |
| International Expansion | No | Yes |
Company Overviews
About Money Mailer
Since 1979, Money Mailer has been a quality leader in direct response advertising. Franchisees serve as marketing consultants to local business owners, developing customized direct response advertising programs to help increase each client's customer base. Once franchisees secure orders, they send them to our corporate facility, which executes the printing, insertion, addressing, shipping and Internet placement.
Launch Package - Your franchise fee includes the following robust launch package:
*200-400 pre-set sales appointments
*2 weeks classroom curriculum at Money Mailer University
*4-11 weeks of in-territory training and support
*No fixed costs 1st mailing
*No postage costs 2nd mailing
*100% print cost waiver on 25-75 restaurant ads
*100% royalty waiver Year 1
*Art subscription costs waived during your first year
*Performance incentive after 4th and 8th mailings
Veteran Incentives 25% off franchise fee
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About Valpak
Valpak is the full-service marketing agency 35,000 businesses trust with their advertising. For more than 50 years, Valpak has supported local businesses with innovative marketing services and introduced millions of consumers to exciting local offers and opportunities. Our Blue Envelope of savings mails to more than 38 million demographically targeted households nationwide and our digital platforms host approximately 8.5 million daily unique visitors, 61% from mobile.