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Below is an in-depth analysis and side-by-side comparison of HuHot Mongolian Grill vs Simply Asia including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $984,000 - $1,219,000 | $481,000 |
Franchise Fee | $40,000 | $68,400 |
Royalty Fee | 5% | - |
Advertising Fee | 0.5% | - |
Year Founded | 1999 | 1993 |
Year Franchised | 2001 | 1993 |
Term Of Agreement | 15 years | - |
Term Of Agreement | 15 years | - |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | # Have a proven track record of business ownership & restaurant ownership that can contribute to the development of our brand # Have local knowledge and expertise in the areas of consumer preferences, real estate, government regulations, labor, and distribution issues in the area in which you'll be franchising # Have access to adequate capital # Philosophically aligned | - |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | -/- |
Start-up Costs | No/No | -/- |
Equipment | No/No | -/- |
Inventory | No/No | -/- |
Receivables | No/No | -/- |
Payroll | No/No | -/- |
Training & Support |
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Training | - | - |
Support | Grand opening, Internet, Security/safety procedures, Field operations/evaluations | - |
Marketing | Co-op advertising, Ad slicks, Regional advertising | - |
Operations |
50% of all franchisees own more than one unit Number of employees needed to run franchised unit: 50 Absentee ownership of franchise is allowed. (50% of current franchisees are owner/operators) | - |
Expansion Plans |
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US Expansion | - | - |
Canada Expansion | No | No |
International Expansion | No | No |
HuHot Mongolian Grills, L.L.C. started with a Mongolian BBQ grill called Mongos Mongolian Grill in Missoula, Montana in June 1999. Since then, the concept has proven to be very successful and the company plans to rapidly expand. The name HuHot (the ancient capital of inner-Mongolia) was chosen for future and franchised restaurants. It’s trampling old notions of full-service dining. Warming lamps and steam tables lie smashed in its wake. At HuHot, diners customize their own meals by choosing from dozens of fresh vegetables, meats, noodles and sauces.
The people of Thailand are known to be very hard-working, but they
are also known for their warm smiles and the belief that hard work
should be balanced with fun. At Simply Asia we place great importance on
this balanced way of life, aiming not only to bring quality and
authenticity to everything we do, but to have fun while doing it. In
this way we strive to serve food which reflects the warmth, balance and
generosity of Thai culture.
Because we are a Thai-run business, we also believe that by employing
authentic Thai chefs in our kitchens equipped with expert training and
the freshest ingredients available, we can ensure that every dish on our
menu is authentically Thai as the chef who made it.
Since opening our first store in October 2003 at Heritage Square,
Cape Town, our philosophy has remained the same: to combine fresh and
nutritious food in a sleek yet simple setting with helpful, friendly
service whilst offering good value of money.
We are currently the leading role player in the Thai restaurant
industry in South Africa, and aim to rapidly develop consumer brand
awareness and increase our customer base. And with more than 30 stores
throughout the Western Cape, Gauteng and Kwa-Zulu Natal regions, our
growing national presence and award-winning cuisine, it’s no wonder
we’re South Africa’s favorite Thai food restaurant chain.