Salsarita's Fresh Cantina vs Denny's Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Salsarita's Fresh Cantina vs Denny's including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Salsarita's Fresh Cantina Franchise
Denny's Franchise
Investment $283,150 - $563,900$305,000 - $2,404,695
Franchise Fee $30,000$10,000 - $30,000
Royalty Fee 5%4.5%-7%
Advertising Fee 1% Nat'l 1.5% Local3%-3.5%
Year Founded 19991953
Year Franchised 20001984
Term Of Agreement 10 years20 years
Term Of Agreement 10 years20 years
Renewal Fee 15% of then-current fee$10K for 10 years


Business Experience Requirements
 
Salsarita's Fresh Cantina Franchise
Denny's Franchise
Experience
  • Industry experience
  • General business experience
  • Marketing skills
  • Restaurant experience helpful

  • Industry experience
  • General business experience
  • Operations experience
    		•

    Financing Options
     
    Salsarita's Fresh Cantina Franchise
    Denny's Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/YesNo/Yes
    Start-up Costs No/YesNo/Yes
    Equipment No/YesNo/Yes
    Inventory No/YesNo/Yes
    Receivables No/YesNo/No
    Payroll No/NoNo/No

    Training & Support
     
    Salsarita's Fresh Cantina Franchise
    Denny's Franchise
    Training

    Training in Charlotte, NC at our "Burrito Bootcamp" for themselves and their manager. Salsarita's also helps you train your staff in the week prior to opening and running through the first full week of operation. We have Franchise Business Coaches available who can and will assist you in day-to-day operations and to make scheduled visits to your store.

    		On-The-Job Training: 91 hours Classroom Training: 16 hours Additional Training: At existing Denny's restaurants
    Support Newsletter, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperativesPurchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform
    Marketing Co-op advertising, Ad slicks, Regional advertisingCo-op Advertising Ad Templates National Media Regional Advertising Social media Website development Email marketing Loyalty program/app
    Operations International franchisees required to buy multiple units/master licenses; 20% of all franchisees own more than one unit

    Number of employees needed to run franchised unit: 10

    Absentee ownership of franchise is allowed. (50% of current franchisees are owner/operators)

    		 44% of all franchisees own more than one unit

    Number of employees needed to run franchised unit: 80

    Absentee Ownership Allowed


    Expansion Plans
     
    Salsarita's Fresh Cantina Franchise
    Denny's Franchise
    US Expansion YesYes
    Canada Expansion NoNo
    International Expansion YesYes

    Company Overviews

    About Salsarita's Fresh Cantina

    Founded in 2000, Salsarita's Fresh Cantina is one of the fastest-growing Mexican fast-casual Mexican restaurant chains, recognized for its people, food and world-class hospitality. Customers can create delicious made-to-order meals from a flavorful Mexican menu that offers burritos, tacos, quesadillas, nachos, tortilla-crusted pizzas and salads with a wide selection of meats, fresh vegetables and homemade salsas in lively, family-friendly environment. For general information, please visit www.salsaritas.com or call 704-540-9447. For franchising information, please visit http://www.salsaritasfranchising.com or call 866.61SALSA.

    About Denny's

    In 1953, Harold Butler opened Danny's Donuts, a Lakewood, California, stand that served coffee and doughnuts 24 hours a day. The following year, the stand grew and its name was changed to Danny's Coffee Shops. Five years later, there were 20 shops in the chain, and the company changed its name to Denny's. Denny's locations serve breakfast, lunch and dinner choices 24 hours a day. Denny's New & Emerging Markets incentive program is designed to help us recruit exceptional new franchisees to seize valuable market share in new & emerging markets. Under the program, new franchisees can save up to $1 million by developing 4 new restaurants in new & emerging markets. The estimated savings include reduced: initial fees, royalty rate, marketing fees, market planning fee, store design fees, NRO training, and MGIP (development fees). With a flexible, cost-effective prototype & best-in-class systems, Denny's is positioned for sustained franchise growth.

    The total investment necessary to begin operation of a Denny’s franchise is from $1,330,525.50 to $2,404,695.50 for a Denny’s Heritage facility; from $305,000 to $826,000 for a nontraditional Denny’s, including The Den; and from $1,025,528.50 to $1,659,695.50 for Denny’s within a Travel Center (these numbers exclude real estate). This includes the initial franchise fee of $10,000 to $30,000 and the New Restaurant Opening fee of $0 to $36,000, for a total of $10,000 to $66,000, which must be paid to the franchisor or affiliate.

    "franchiserankingscom"
    #59 on Franchise Rankings.com
    #83 on Franchise 500 for 2021  Not on Franchise 500 for 2020