Century 21 vs HomeSmart Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Century 21 vs HomeSmart including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Century 21 Franchise
HomeSmart Franchise
Investment $24,700 - $451,350$65,500 - $205,000
Franchise Fee $12,500 - $25,000$20,000
Royalty Fee 6%varies
Advertising Fee 2%varies
Year Founded 19712000
Year Franchised 19722005
Term Of Agreement 10 years-
Term Of Agreement 10 years-
Renewal Fee --


Business Experience Requirements
 
Century 21 Franchise
HomeSmart Franchise
Experience
  • Industry experience
  • General business experience
  • Marketing skills
    		•  We're looking for outgoing, results-oriented franchise candidates with strong track record of business success; people that can build relationships, lead teams, and have the motivation to excel! *Liquid Capital Required: $49,000 *Net Worth Required: $125,000

    Financing Options
     
    Century 21 Franchise
    HomeSmart Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees Yes/Yes-/-
    Start-up Costs No/No-/-
    Equipment No/Yes-/-
    Inventory No/No-/-
    Receivables No/No-/-
    Payroll No/No-/-

    Training & Support
     
    Century 21 Franchise
    HomeSmart Franchise
    Training -Classroom Training: 40 hours Additional Training: Virtual training
    Support Newsletter, Meetings, Toll-free phone line, Internet, Field operations/evaluationsNewsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Proprietary Software Franchisee Intranet Platform
    Marketing Co-op advertising, Ad slicks, National media, Regional advertisingCo-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing
    Operations

    Absentee ownership of franchise is NOT allowed.

    		Absentee Ownership Allowed

    Number of Employees Required to Run: 2 - 5

    Expansion Plans
     
    Century 21 Franchise
    HomeSmart Franchise
    US Expansion -Yes
    Canada Expansion No-
    International Expansion YesYes

    Company Overviews

    About Century 21

    When you become part of the CENTURY 21® System, you’ll have the flexibility and entrepreneurial opportunity of being independently owned and operated along with the brand presence and buying power of the world’s most iconic real estate brand. 
     
    • Global Exposure
    • Comprehensive Training
    • In-Market Support
    • World-Class Marketing
    • The Scale and Buying Power of a Global Partner
     
    According to the 2013 National Association of REALTORS® Profile of Real Estate Firms, those real estate firms affiliated with a franchise report an 87% boost in name recognition, an 85% increase in enhanced use of technology, and an 83% improvement in acquiring listings. 
     
    Find out what more than 8,000 independently owned and operated franchise brokers across 80 countries and territories already know. The CENTURY 21 System is the most recognized real estate company as chosen by consumers from a list of real estate agencies.*
     
    The CENTURY 21 System is accepting franchise applications in key markets for individuals that are interested in setting a new standard of service, quality, and commitment.

    The total investment necessary to begin operation of a CENTURY 21 franchise is approximately $24,700 to $264,050 for a conversion real estate office, and $106,200 to $451,350 for a start-up real estate office. This includes $0 to $25,000 that must be paid to the franchisor or its affiliate. The standard initial franchise fee for a residential franchise is $25,000 for the first office and $10,000 for each additional office.

    Veteran Incentives Franchise fee waived

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    "franchiserankingscom"
    #80 on Franchise Rankings.com
    #362 in Franchise 500 for 2021.  Not in Franchise 500 for 2020.






    About HomeSmart

    HomeSmart International offers franchise opportunities using a proven “Low-fee, high-value” brokerage model. High value is achieved through SMART execution and service. This results in innovative processes and technology that will continue to revolutionize the residential real estate industry, while keeping your brokerage on the forefront. Our proven model focuses on four key pillars of success: Career Services, Agent Services, Broker Services and Transaction/Closing Services- and the creation of operational efficiencies within each pillar through our proprietary technology. Join One of the Fastest Growing Real Estate Companies! This franchise model has created one of the fastest growing real estate companies in the nation in a very short time, with agent counts up 51% over the last two years to over 7,700 agents worldwide in 14 states and 2 countries. We have immediate plans to continue our exponential growth across the United States this year.

    Make the SMART move with HomeSmart

    Learn more to see if the HomeSmart real estate franchise model might be the right fit for you.
    See how HomeSmart is leading the real estate revolution.

    Veteran Incentives  25% off franchise fee