Matco Tools vs Cornwell Tools Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Matco Tools vs Cornwell Tools including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
Investment |
$78,082 - $274,327 | $59,525 - $272,825 |
Franchise Fee |
$7,000 | N/A |
Royalty Fee |
0 | - |
Advertising Fee |
- | - |
Year Founded |
1979 | 1919 |
Year Franchised |
1993 | 1997 |
Term Of Agreement |
10 years | - |
Term Of Agreement |
10 years | - |
Renewal Fee |
- | - |
Business Experience Requirements |
Experience |
Industry experience General business experience Marketing skills | - |
Financing Options |
|
In-House/3rd Party | In-House/3rd Party |
Franchise Fees |
Yes/No | -/- |
Start-up Costs |
Yes/Yes | Yes/- |
Equipment |
No/Yes | -/Yes |
Inventory |
Yes/Yes | Yes/- |
Receivables |
Yes/Yes | Yes/- |
Payroll |
No/No | -/- |
Training & Support |
Training |
- | On-The-Job Training: 80 hours
Classroom Training: 40 hours
|
Support |
Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Field operations/evaluations | Purchasing Co-ops
Newsletter
Meetings/Conventions
Toll-Free Line
Grand Opening
Online Support
Field Operations
Site Selection
Proprietary Software
Franchisee Intranet Platform |
Marketing |
National media, Regional advertising | A number of sales and marketing advantages go along with being part of the Cornwell Team. These have been proven to assist the Cornwell Tool Dealer in the quest for success. As a Franchised Tool Dealer you benefit from:
* Free catalogs!
* Monthly promotional flyers to hand out to customers with special discounts and featured items
* National brand advertising in major automotive aftermarket magazines and racing programs
* Special programs for aggressive discounts, proprietary tools, or specific customer promotions
* A full support staff of Customer Service Representatives
* A National Cornwell Rally with vendors, training, fun and recognition with Top Performers awarded on both Regional and National levels
Co-op Advertising
Ad Templates
National Media
Regional Advertising
Social media
SEO
Email marketing
Loyalty program/app
|
Operations |
Franchise can be run from home.
1%% of all franchisees own more than one unit
Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators) | - |
Expansion Plans |
US Expansion |
Yes | Yes |
Canada Expansion |
Yes | - |
International Expansion |
No | - |
Company Overviews
About Matco Tools
Matco Tools is a manufacturer and distributor of quality professional automotive equipment, tools and toolboxes. Our product line now numbers more than 19,000 items. We also guarantee and service the equipment we sell.
Matco Tools is a subsidiary of Danaher Corporation, a Fortune 500 company and key player in several industries, including tools, environmental and industrial process and control markets.
Matco began operation in 1946 and, since 1979, we have sold our products directly to professional mechanics, enthusiasts, and those who value quality tools through a network of independent franchised mobile distributors. Our franchisees are easily recognized in their white trucks bearing the familiar Matco logo. Today, Matco distributors operate in all 50 states, Canada and Puerto Rico.
The total investment necessary to begin operation of a Matco
Distributorship ranges from $78,082 to $274,327. This includes the
following payments to Matco or its affiliates: the initial franchise fee
of $7,000; approximately $50,000 to $88,000 for the minimum inventory;
$899 for the initial software license fee and $195 license fees for the
credit card and signature pad processing software; $450 for the software
support and maintenance fee; $195 for the webpage set-up fee; $99 for a
document processing fee; and approximately $22,000 for the Time Payment
Reserve Account (if you do not participate in a Matco financing
program).
Veteran Incentives 10% off initial inventory
#32 in Franchise 500 for 2020.
#50 in Franchise 500 for 2021.
About Cornwell Tools
Get behind the wheel of your own business!
YOU'RE OUR #1 PRIORITY
Cornwell
primarily markets tools and equipment through authorized dealer
franchises. Our dealers are the most important part of our business.franchise advantages:
*Financing is available to those that qualify, putting you closer to your dreams.
*No automotive experience is required...we offer an extensive training program to start and support you along the way.
*No franchise or royalty fees.
*We offer geographic territories with room for growth.
*Support from a family/employee owned company that is committed to the
success of its dealers, because our dealers are our only customers.
The total investment necessary to begin operation of a Cornwell
franchised dealership ranges from $59,525 to $272,825 for convertees and
$114,525 to $272,825 for new dealers. This includes $40,000 for initial
inventory that must be paid to the franchisor or an affiliate by a new
dealership, or at least $25,000 by a convertee.
Veteran Incentives Interest-free financing
#81 in Franchise 500 for 2020.
#110 in Franchise 500 for 2021.