Mr. Goodcents vs Johnny Rockets Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Mr. Goodcents vs Johnny Rockets including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Mr. Goodcents Franchise
Johnny Rockets Franchise
Investment $211,432 - $431,843$581,000 - $877,000
Franchise Fee $35,000$49,000
Royalty Fee 6%5%
Advertising Fee 3.5%-
Year Founded 19881986
Year Franchised 19901987
Term Of Agreement 10 years10 years w/two 5-year options
Term Of Agreement 10 years10 years w/two 5-year options
Renewal Fee 60% of current fee-


Business Experience Requirements
 
Mr. Goodcents Franchise
Johnny Rockets Franchise
Experience
  • Industry experience
  • General business experience
  • Marketing skills
    		•  You and/or a business partner(s) must have at least two years restaurant owner/operator experience.

    You and/or a business partner(s) must have a net worth of $500 thousand per unit, and available liquid capital of $200 thousand per unit, or more, (net worth of $1.5 million per unit, and available liquid capital of $500 thousand per unit, or more, outside of the U.S.), in order to qualify for development of up to five units.

    Development of six units or more will be considered on a case by case basis, pending your net worth and available liquid capital.


    Financing Options
     
    Mr. Goodcents Franchise
    Johnny Rockets Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/YesNo/No
    Start-up Costs No/YesNo/No
    Equipment No/YesNo/No
    Inventory No/YesNo/No
    Receivables No/YesNo/No
    Payroll No/YesNo/No

    Training & Support
     
    Mr. Goodcents Franchise
    Johnny Rockets Franchise
    Training On-The-Job Training: 120 hours Classroom Training: 40 hours -
    Support Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform Meetings, Grand opening, Field operations/evaluations
    Marketing Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app National media, Regional advertising
    Operations Franchisees required to buy multiple units/master licenses; 30% of all franchisees own more than one unit

    Number of employees needed to run franchised unit: 10

    Absentee ownership of franchise is allowed.

    		 Franchisees required to buy multiple units/master licenses; 95% of all franchisees own more than one unit

    Number of employees needed to run franchised unit: 48 - 53

    Absentee ownership of franchise is NOT allowed. (98% of current franchisees are owner/operators)

    Expansion Plans
     
    Mr. Goodcents Franchise
    Johnny Rockets Franchise
    US Expansion Yes-
    Canada Expansion NoNo
    International Expansion YesYes

    Company Overviews

    About Mr. Goodcents

    MR. GOODCENTS HAS DROPPED THE MR. AND IS NOW GOODCENTS DELI FRESH SUBS Joseph Bisogno started out running a lemonade stand when he was 6, bought an ice cream truck at 18 and later purchased a gas station. In 1988, Bisogno started Mr. Goodcents Inc. after nearly 10 years of experience with the McDonald's Corp. The first Mr. Goodcents franchised location opened just 2 years later, and there are now more than 115 franchised restaurants nationwide. The locations offer dine-in, carry-out and delivery of salads, soup, pastas and submarine sandwiches ranging from traditional turkey, ham and cheese or meatball, to specialties like the Mr. Goodcents Combo, which features ham, bologna, salami and pepperoni.

    Veteran Incentives  50% off franchise fee

    About Johnny Rockets

    Johnny Rockets is an international restaurant chain that offers the food, fun and friendliness of classic, timeless, feel-good Americana. Every Johnny Rockets restaurant serves simple, great-tasting food from a menu of all-American favorites, including our juicy hamburgers, crispy American Fries, classic sandwiches and rich, delicious hand-dipped shakes and malts. It's the place to go for friendly service, flavorful food, uplifting music and relaxed, casual fun. With annual sales in excess of $300 million, Johnny Rockets is a time-tested brand with an extraordinarily high awareness level, a loyal customer base and a broad demographic appeal. The all-American theme is one that has proven to be universal and that leaps across all geographic and cultural boundaries. It easily translates into any language and relates to the best concepts of America, around the globe. Throughout the world, people appreciate the stereotypical home-cooked goodness of classic comfort foods; smiling, outgoing service and a bright, clean, cheerful atmosphere.

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