NaturaLawn vs U.S. Lawns Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of NaturaLawn vs U.S. Lawns including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
	NaturaLawn Franchise	U.S. Lawns Franchise
Investment	$47,500 - $112,650	$40,800 - $141,300
Franchise Fee	$9,500 - $29,500	$29,000 - $34,000
Royalty Fee	7-9%	4%-6%
Advertising Fee	none	2%
Year Founded	1987	1986
Year Franchised	1989	1987
Term Of Agreement	5 years	10 years
Term Of Agreement	5 years	10 years
Renewal Fee	-	-
Business Experience Requirements
	NaturaLawn Franchise	U.S. Lawns Franchise
Experience	General business experience Sales and management experience	General business experience Marketing skills
Financing Options
	NaturaLawn Franchise	U.S. Lawns Franchise
	In-House/3rd Party	In-House/3rd Party
Franchise Fees	No/Yes	Yes/No
Start-up Costs	No/Yes	No/Yes
Equipment	No/Yes	No/Yes
Inventory	No/Yes	No/Yes
Receivables	No/No	No/No
Payroll	No/No	No/No
Training & Support
	NaturaLawn Franchise	U.S. Lawns Franchise
Training	On-The-Job Training: 51-90 hours Classroom Training: 24-40 hours Additional Training: At regional location	On-The-Job Training: 24 hours Classroom Training: 40 hours Additional Training: Webinars, regional meetings
Support	Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software	Newsletter Meetings/Conventions Online Support Security/Safety Procedures Field Operations Proprietary Software Franchisee Intranet Platform
Marketing	Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing	Co-op Advertising Ad Templates Regional Advertising Social media SEO Website development Email marketing Loyalty program/app
Operations	16% of all franchisees own more than one unit Number of employees needed to run franchised unit: 2 - 6 Absentee ownership of franchise is allowed. (97% of current franchisees are owner/operators)	Franchise can be run from home. 10% of all franchisees own more than one unit Number of employees needed to run franchised unit: 12 - 15 Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators)
Expansion Plans
	NaturaLawn Franchise	U.S. Lawns Franchise
US Expansion	Yes	Yes
Canada Expansion	No	No
International Expansion	No	No

Company Overviews

About NaturaLawn

 NaturaLawn of America was launched in 1987 by Philip Catron. The company uses organic-based fertilization along with an integrated pest management program. Since franchising began in 1989, NaturaLawn of America has grown to over 90 franchise licenses in 25 states. We are an organic-based lawn care company generating annual revenues in excess of $53 million and serving over 80,000 customers.

About U.S. Lawns

U.S. Lawns was founded in 1986 and began franchising in 1987. In 1996, U.S. Lawns was acquired by Environmental Care Inc., a subsidiary of Environmental Industries Inc. U.S. Lawns is based in Orlando, Florida, and has locations throughout the United States.

U.S. Lawns is consistently named one of America's top franchises for vets. We understand how difficult it is to serve your country overseas, then return to a bad economy and expect to find work. So, we want to make it a little easier for you. At U.S. Lawns, we recognize the tremendous sacrifices veterans have made for our country. As a proud supporter of the VetFran initiative, we are excited to offer the following incentives to honorably discharged veterans:

•  $5,000 Discount off our Franchise Fee
• 90% Financing of the Franchise Fee