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Below is an in-depth analysis and side-by-side comparison of Burger King vs Iceberg Drive Inn including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $333,100 - $3,398,600 | $132,500 - $556,000 |
Franchise Fee | $50,000 | $25,000 |
Royalty Fee | 4.5% | - |
Advertising Fee | 4% | - |
Year Founded | 1954 | 1960 |
Year Franchised | 1961 | 2001 |
Term Of Agreement | 20 years | - |
Term Of Agreement | 20 years | - |
Renewal Fee | $50K | - |
Business Experience Requirements |
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Experience | - | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | -/- |
Start-up Costs | No/No | -/- |
Equipment | No/No | -/- |
Inventory | No/No | -/- |
Receivables | No/No | -/- |
Payroll | No/No | -/- |
Training & Support |
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Training | Before the opening of the Restaurant, franchisees must successfully complete the franchisor's training program. The training program is held in Miami, Florida or other locations specified by the franchisor. In-Restaurant Training will be held in various Restaurant locations that have been authorized as Training Restaurants. The franchisor may require additional training programs for individual Owner/Operators or Managing Directors to implement current operations, standards, and procedures and to facilitate the growth and changes of the franchisee. The franchisor also makes available and sometimes requires periodic workshops and seminars for managers, which include management courses and updating of operational skills. The franchisor will provide Pre-opening and Restaurant opening assistance as it deems appropriate. The franchisor also provides continuing operations training programs, which franchisees (as an Operating Partner, Managing Director, Director of Operations, or Managing Owner, as applicable) may be required to attend. For certain training courses, franchisees must pay a course or materials fee to the franchisor or third parties. The franchisor may make changes and revisions to the training program, locations or materials at any time. | - |
Support | Meetings, Toll-free phone line, Grand opening, Security/safety procedures, Field operations/evaluations | - |
Marketing | Co-op advertising, National media, Regional advertising | - |
Operations | - | - |
Expansion Plans |
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US Expansion | - | - |
Canada Expansion | No | - |
International Expansion | Yes | - |
The first Iceberg Drive Inn was opened by Lamar Sorensen on April 12, 1960. A local ice cream machine salesman named Hap Vitale had the idea for a building with a distinctive roof that served great milkshakes, burgers and fries. He convinced Lamar to open this concept and Iceberg Drive Inn was born. It was located on the corner of 900 East and 3900 South in Salt Lake City, Utah. The building was originally designed to be moved after a few years as he was only renting the land at the time. Many report that it was the first drive thru in the Salt Lake City area. Lamar insisted that Drive Inn be spelled with two "n’s” as he felt it appeared friendlier to invite people to an "inn” rather than simply a "drive in”.