Burger King vs Mooyah Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Burger King vs Mooyah including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
Investment |
$333,100 - $3,398,600 | $403,750 - $639,100 |
Franchise Fee |
$50,000 | $40,000 |
Royalty Fee |
4.5% | 6% |
Advertising Fee |
4% | 3% |
Year Founded |
1954 | 2007 |
Year Franchised |
1961 | 2007 |
Term Of Agreement |
20 years | 10 years+5+5 |
Term Of Agreement |
20 years | 10 years+5+5 |
Renewal Fee |
$50K | - |
Business Experience Requirements |
Experience |
Industry experience General business experience Marketing skills | The desire to be part of an exciting franchise opportunity with an emerging fast casual restaurant concept.
Prefer multi-unit restaurant operations and/or development experience.
The ability to deliver a superlative Guest experience while maintaining a dedication to develop strong ties to the community.
A passion for and dedication to operations excellence.
The ability to create and manage an organization that effectively recruits, trains, retains, and motivates people.
Clear understanding of the markets that you would be developing.
Adequate capitalization to meet your development commitment of one or more MOOYAH Burgers & Fries restaurant.
MOOYAH requires you to have a minimum net worth of approximately $500,000.
And minimum liquid cash of approximately $200,000.
|
Financing Options |
|
In-House/3rd Party | In-House/3rd Party |
Franchise Fees |
No/No | -/- |
Start-up Costs |
No/No | -/- |
Equipment |
No/No | -/- |
Inventory |
No/No | -/- |
Receivables |
No/No | -/- |
Payroll |
No/No | -/- |
Training & Support |
Training |
Before the opening of the Restaurant, franchisees must successfully complete the franchisor's training program. The training program is held in Miami, Florida or other locations specified by the franchisor. In-Restaurant Training will be held in various Restaurant locations that have been authorized as Training Restaurants. The franchisor may require additional training programs for individual Owner/Operators or Managing Directors to implement current operations, standards, and procedures and to facilitate the growth and changes of the franchisee. The franchisor also makes available and sometimes requires periodic workshops and seminars for managers, which include management courses and updating of operational skills. The franchisor will provide Pre-opening and Restaurant opening assistance as it deems appropriate. The franchisor also provides continuing operations training programs, which franchisees (as an Operating Partner, Managing Director, Director of Operations, or Managing Owner, as applicable) may be required to attend. For certain training courses, franchisees must pay a course or materials fee to the franchisor or third parties. The franchisor may make changes and revisions to the training program, locations or materials at any time. | Available at headquarters: 2 weeks. |
Support |
Meetings, Toll-free phone line, Grand opening, Security/safety procedures, Field operations/evaluations | Newsletter, Meetings, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives, |
Marketing |
Co-op advertising, National media, Regional advertising | Co-op advertising, Ad slicks, National media, Regional advertising |
Operations |
- | - |
Expansion Plans |
US Expansion |
- | Yes |
Canada Expansion |
No | - |
International Expansion |
Yes | Yes |
Company Overviews
About Burger King
In 1954, James McLamore and David Edgerton opened the first Burger King restaurant in Miami; selling 18 cent broiled hamburgers and milkshakes. Three years later, the company's signature Whopper was introduced, selling for 37 cents a piece. Today Burger King restaurants serve chicken nuggets, salads, a breakfast menu and kids meals. In 1998, the company opened its 10,000th location in Sydney, Australia.
The franchise granted can be operated at one of three locations and facility types:
- Institutional
Locations: “Institutional locations” include government buildings and
facilities, medical facilities, airports, train and bus stations, sports
facilities, factories, corporate campuses, turnpikes, limited access
toll roads, theme parks, zoos and educational facilities.
- Traditional
Burger King Restaurant Facility: A self-contained, full size Burger
King Restaurant which is located and operated on a site as a
freestanding building or within another building structure such as a
shopping mall. A Traditional Burger King Restaurant does not share any
common areas with any other businesses and serves the standard approved
menu for Burger King Restaurants.
- Non-Traditional Burger King Facility: A Burger King Restaurant may be located at a site which
includes other businesses, such as retail, food service, gas stations,
convenience stores, other franchised businesses or restaurants or other
similar facilities.
#37 in Canada's top franchises.
About Mooyah
MOOYAH...a distinctive new opportunity.
One of the first things people say is "What is a MOOYAH?" Rich Hicks and Todd Istre, co-founders of MOOYAH, have the answer -"Just Burgers. Just Fries. Just Better." Simply put, MOOYAH is dedicated to serving the best burgers and fries you have ever tasted.
MOOYAH is built to be a leading force in the "fast casual" dining industry. The restaurant has a clean, crisp and cool atmosphere with excellent Guest service and a contagious amount of energy. Plus, the restaurant's menu board is as simple as it gets, offering only burgers, fries, and to satisfy the occasional sweet tooth, thick and frosty shakes. Every MOOYAH hamburger is made to order with 100 percent fresh America beef and daily baked buns. From the moment Guests enter the door, their five senses are overwhelmed with the "MOOYAH" experience.
With such a simple and exciting restaurant concept, the founders decided to make the business side of MOOYAH just as attractive. By thinking through everything from the broad appeal of hamburgers and simplicity of operations to real estate availability, MOOYAH is creating positive relationships between its key stakeholders, franchisees and employees. MOOYAH is always searching for new, well-qualified franchisees who share its passion for serving Guests the greatest hamburger and french fry they have ever tasted.
Come indulge in the MOOYAH experience.
#92 in Gator's Top franchises.