Marble Slab Creamery vs Bruster's Real Ice Cream Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Marble Slab Creamery vs Bruster's Real Ice Cream including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

 
Marble Slab Creamery Franchise
Bruster's Real Ice Cream Franchise
Investment $316,085 - $409,135 $229,200 - $1,315,000
Franchise Fee $15,000 - $25,000 $35,000
Royalty Fee 6% 5%
Advertising Fee 2% 3%
Year Founded 1983 1989
Year Franchised 1984 1993
Term Of Agreement 10 years 10 years
Term Of Agreement 10 years 10 years
Renewal Fee 20% of current fee -


Business Experience Requirements

 
Marble Slab Creamery Franchise
Bruster's Real Ice Cream Franchise
Experience
  • General business experience
  • *20% CAPITAL IN THE PROJECT. *DEDICATION TO EITHER OPERATING OR OVERSEEING *A MANAGER THAT WORKS APPROPRIATE RETAIL HOURS CULTIVATING AND MOTIVATING YOUTH. *INVOLVEMENT IN THE COMMUNITY

    Financing Options

     
    Marble Slab Creamery Franchise
    Bruster's Real Ice Cream Franchise
      In-House/3rd Party In-House/3rd Party
    Franchise Fees No/Yes No/Yes
    Start-up Costs No/Yes No/Yes
    Equipment No/Yes No/Yes
    Inventory No/Yes No/Yes
    Receivables No/No No/Yes
    Payroll No/No No/Yes

    Training & Support

     
    Marble Slab Creamery Franchise
    Bruster's Real Ice Cream Franchise
    Training On-The-Job Training: 24.5 hours Classroom Training: 32.5 hours On-The-Job Training: 68 hours Classroom Training: 12 hours
    Support Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Field Operations Site Selection *Real Estate Review and approval *Project Management *Marketing program and materials *procurement of products for operation *operations manager to support in your opening and ongoing consultations at your storePurchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform
    Marketing Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app Complete assortment of templates and plans annually along with the support of a field marketing representative for more one on one support.

    Co-op Advertising Ad Templates Regional Advertising Social media SEO Website development Email marketing Loyalty program/app

    Operations 65% of all franchisees own more than one unit

    Number of employees needed to run franchised unit: 8 - 10

    Absentee ownership of franchise is allowed. (50% of current franchisees are owner/operators)

    Absentee Ownership Allowed

    Number of Employees Required to Run: 15 - 30


    Expansion Plans

     
    Marble Slab Creamery Franchise
    Bruster's Real Ice Cream Franchise
    US Expansion Yes Yes
    Canada Expansion No No
    International Expansion Yes No

    Start-Up Costs and Fees Mobile

    Investment
    Marble Slab Creamery Franchise
    $316,085 - $409,135
    Bruster's Real Ice Cream Franchise
    $229,200 - $1,315,000
    Franchise Fee
    Marble Slab Creamery Franchise
    $15,000 - $25,000
    Bruster's Real Ice Cream Franchise
    $35,000
    Royalty Fee
    Marble Slab Creamery Franchise
    6%
    Bruster's Real Ice Cream Franchise
    5%
    Advertising Fee
    Marble Slab Creamery Franchise
    2%
    Bruster's Real Ice Cream Franchise
    3%
    Year Founded
    Marble Slab Creamery Franchise
    1983
    Bruster's Real Ice Cream Franchise
    1989
    Year Franchised
    Marble Slab Creamery Franchise
    1984
    Bruster's Real Ice Cream Franchise
    1993
    Term Of Agreement
    Marble Slab Creamery Franchise
    10 years
    Bruster's Real Ice Cream Franchise
    10 years
    Renewal Fee
    Marble Slab Creamery Franchise
    20% of current fee
    Bruster's Real Ice Cream Franchise
    -


    Business Experience Requirements

    Experience
    Marble Slab Creamery Franchise

  • General business experience
  • Bruster's Real Ice Cream Franchise
    *20% CAPITAL IN THE PROJECT. *DEDICATION TO EITHER OPERATING OR OVERSEEING *A MANAGER THAT WORKS APPROPRIATE RETAIL HOURS CULTIVATING AND MOTIVATING YOUTH. *INVOLVEMENT IN THE COMMUNITY

    Financing Options

      In-House/3rd Party
    Franchise Fees
    Marble Slab Creamery Franchise
    No/Yes
    Bruster's Real Ice Cream Franchise
    No/Yes
    Start-up Costs
    Marble Slab Creamery Franchise
    No/Yes
    Bruster's Real Ice Cream Franchise
    No/Yes
    Equipment
    Marble Slab Creamery Franchise
    No/Yes
    Bruster's Real Ice Cream Franchise
    No/Yes
    Inventory
    Marble Slab Creamery Franchise
    No/Yes
    Bruster's Real Ice Cream Franchise
    No/Yes
    Receivables
    Marble Slab Creamery Franchise
    No/No
    Bruster's Real Ice Cream Franchise
    No/Yes
    Payroll
    Marble Slab Creamery Franchise
    No/No
    Bruster's Real Ice Cream Franchise
    No/Yes

    Training & Support

    Training
    Marble Slab Creamery Franchise
    On-The-Job Training: 24.5 hours Classroom Training: 32.5 hours
    Bruster's Real Ice Cream Franchise
    On-The-Job Training: 68 hours Classroom Training: 12 hours
    Support
    Marble Slab Creamery Franchise
    Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Field Operations Site Selection
    Bruster's Real Ice Cream Franchise
    *Real Estate Review and approval *Project Management *Marketing program and materials *procurement of products for operation *operations manager to support in your opening and ongoing consultations at your storePurchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform
    Marketing
    Marble Slab Creamery Franchise
    Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app
    Bruster's Real Ice Cream Franchise
    Complete assortment of templates and plans annually along with the support of a field marketing representative for more one on one support.

    Co-op Advertising Ad Templates Regional Advertising Social media SEO Website development Email marketing Loyalty program/app

    Operations
    Marble Slab Creamery Franchise
    65% of all franchisees own more than one unit

    Number of employees needed to run franchised unit: 8 - 10

    Absentee ownership of franchise is allowed. (50% of current franchisees are owner/operators)

    Bruster's Real Ice Cream Franchise
    Absentee Ownership Allowed

    Number of Employees Required to Run: 15 - 30


    Expansion Plans

    US Expansion
    Marble Slab Creamery Franchise
    Yes
    Bruster's Real Ice Cream Franchise
    Yes
    Canada Expansion
    Marble Slab Creamery Franchise
    No
    Bruster's Real Ice Cream Franchise
    No
    International Expansion
    Marble Slab Creamery Franchise
    Yes
    Bruster's Real Ice Cream Franchise
    No

    Company Overviews

    About Marble Slab Creamery

    Founded in 1983, the family-owned, Houston-based Marble Slab Creamery offers homemade, super premium ice cream that's prepared to order on a marble slab, using a variety of mix-ins. With flavors like Sweet Cream, Chocolate Swiss, Cheesecake and Amaretto, more than 100 franchisees nationwide are tempting customers with their exotic flavors served in freshly-baked waffle cones. The stores also sell smoothies, shakes, sundaes, banana splits, ice cream cakes and pies. Some franchisees even offer homemade baked goods such as cookies, brownies and apple pie, as well as gourmet coffees.

    Seeking new franchisees in the U.S., Africa, Asia, Australia/New Zealand, Central America, Eastern Europe, Middle East, Philippines, South America and Western Europe     

    Veteran Incentives  25% off first-store franchise fee
    "Top
    #116 in Canada's Top franchises.                         

    "Entrepreneur
    #311 in Franchise 500 for 2020.


    About Bruster's Real Ice Cream

    Consistently ranked among the nation's top Franchises by Entrepreneur Magazine, Bruster's Real Ice Cream is one of the fastest growing ice cream franchises. Bruster's Real Ice Cream started as a family-owned ice cream shop in 1989 when founder Bruce Reed opened his first store in Bridgewater, PA. Bruce grew up in the food service business working at his family's diner just blocks away from where he opened the first Bruster's ice cream store. Today, Bruster's has more than 230 stores in the eastern United States from New Hampshire to Florida, with a majority of them being locally owned and operated. Bruster's Real Ice Cream has been consistently ranked by Entrepreneur magazine as one of the nation's leading franchise companies. Bruster's philosophy is very simple. We believe that ice cream is one of life's great, simple pleasures that can be shared with family and friends of all ages. Bruster's Real Ice Cream store owners and managers share in that philosophy and our commitment to providing only the highest quality products and service to our customers. They are highly skilled experts in making only the freshest ice cream with the finest ingredients. Our owners and managers continue to rotate flavors to keep their product offering new and exciting every time a customer visits the store.

    In addition, Bruster's Real Ice Cream is constantly developing and testing new products based on customer feedback.

    The total investment necessary to begin operation of a Bruster’s franchised business is between $508,000 and $1,315,000 for a freestanding Unit, between $229,200 and $584,500 for an endcapUnit. This includes $35,000 that must be paid to the Franchisor or its affiliate(s) for a Unit.

    Seeking new franchise units throughout the U.S., Asia, Canada, Central America, Middle East, Mexico, Philippines and South America    

    #54 on Entrepreneur's ranking of the top 150 franchises offering incentives and other programs to help veterans become franchisees
    Veteran Incentives  50% off franchise fee

    ""
    In Franchise Business Reviews Top 200.

    "Top
    #23 in Gator's Top franchises.