Marble Slab Creamery vs Baskin-Robbins Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Marble Slab Creamery vs Baskin-Robbins including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Marble Slab Creamery Franchise
Baskin-Robbins Franchise
Investment $316,085 - $409,135$123,952 - $558,830
Franchise Fee $15,000 - $25,000$12,500 - $25,000
Royalty Fee 6%5.9%
Advertising Fee 2%5%
Year Founded 19831945
Year Franchised 19841948
Term Of Agreement 10 years-
Term Of Agreement 10 years-
Renewal Fee 20% of current fee-


Business Experience Requirements
 
Marble Slab Creamery Franchise
Baskin-Robbins Franchise
Experience
  • General business experience

  • Industry experience
  • General business experience
  • Marketing skills
    		•

    Financing Options
     
    Marble Slab Creamery Franchise
    Baskin-Robbins Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/YesNo/Yes
    Start-up Costs No/YesNo/Yes
    Equipment No/YesNo/Yes
    Inventory No/YesNo/Yes
    Receivables No/NoNo/Yes
    Payroll No/NoNo/Yes

    Training & Support
     
    Marble Slab Creamery Franchise
    Baskin-Robbins Franchise
    Training On-The-Job Training: 24.5 hours Classroom Training: 32.5 hours On-The-Job Training: 2.5 weeks Classroom Training: 2.5 weeks
    Support Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Field Operations Site Selection Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Proprietary Software Franchisee Intranet Platform
    Marketing Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app
    Operations 65% of all franchisees own more than one unit

    Number of employees needed to run franchised unit: 8 - 10

    Absentee ownership of franchise is allowed. (50% of current franchisees are owner/operators)

    Absentee ownership of franchise is NOT allowed.

    Expansion Plans
     
    Marble Slab Creamery Franchise
    Baskin-Robbins Franchise
    US Expansion YesYes
    Canada Expansion NoNo
    International Expansion YesYes

    Company Overviews

    About Marble Slab Creamery

    Founded in 1983, the family-owned, Houston-based Marble Slab Creamery offers homemade, super premium ice cream that's prepared to order on a marble slab, using a variety of mix-ins. With flavors like Sweet Cream, Chocolate Swiss, Cheesecake and Amaretto, more than 100 franchisees nationwide are tempting customers with their exotic flavors served in freshly-baked waffle cones. The stores also sell smoothies, shakes, sundaes, banana splits, ice cream cakes and pies. Some franchisees even offer homemade baked goods such as cookies, brownies and apple pie, as well as gourmet coffees.

    Seeking new franchisees in the U.S., Africa, Asia, Australia/New Zealand, Central America, Eastern Europe, Middle East, Philippines, South America and Western Europe     

    Veteran Incentives  25% off first-store franchise fee
    "Top
    #116 in Canada's Top franchises.                         

    "Entrepreneur
    #311 in Franchise 500 for 2020.


    About Baskin-Robbins

    As a teenager in the 1930s, Irv Robbins managed an ice cream shop in Tacoma, Washington. Bored with serving traditional flavors like chocolate and vanilla, Robbins began experimenting, mixing fruit and candies into the ice cream. After serving in World War II, Robbins bought an ice cream parlor in Glendale, California. Three years later, he convinced his brother-in-law, Burt Baskin, to join the business. The two men flipped a coin to see whose name would go first on the sign. Baskin won, and in 1945, Baskin-Robbins was born. Today, Baskin-Robbins has locations in more than 50 countries, each serving the company's famous 31 flavors of ice cream as well as frozen yogurt, sherbet, cakes and drinks. Baskin-Robbins is a subsidiary of Allied Domecq, parent company of Dunkin' Donuts and Togo's. Franchisees may operate combination stores, co-branding Baskin-Robbins with either Dunkin' Donuts or Togo's. 

    Veteran Incentives  First-store franchise fee waived; royalty fee reduced for first 5 years
    "Top    ""    "Entrepreneur
    #100 in Canada's Top franchises.          
                                                                                                   
    "franchiserankingscom"
    #30 on Franchise Rankings.com
    #13 in Franchise 500 for 2020.
    #38 in Franchise 500 for 2021.