The Taco Maker vs Johnny Rockets Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of The Taco Maker vs Johnny Rockets including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

 
The Taco Maker Franchise
Johnny Rockets Franchise
Investment $221,000 - $400,000$581,000 - $877,000
Franchise Fee $19,000 - $29,000$49,000
Royalty Fee 5%5%
Advertising Fee --
Year Founded 19781986
Year Franchised 19781987
Term Of Agreement 15 years10 years w/two 5-year options
Term Of Agreement 15 years10 years w/two 5-year options
Renewal Fee $5K-


Business Experience Requirements

 
The Taco Maker Franchise
Johnny Rockets Franchise
Experience
  • Industry experience
  • General business experience
  • You and/or a business partner(s) must have at least two years restaurant owner/operator experience.

    You and/or a business partner(s) must have a net worth of $500 thousand per unit, and available liquid capital of $200 thousand per unit, or more, (net worth of $1.5 million per unit, and available liquid capital of $500 thousand per unit, or more, outside of the U.S.), in order to qualify for development of up to five units.

    Development of six units or more will be considered on a case by case basis, pending your net worth and available liquid capital.


    Financing Options

     
    The Taco Maker Franchise
    Johnny Rockets Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/YesNo/No
    Start-up Costs No/YesNo/No
    Equipment No/YesNo/No
    Inventory No/YesNo/No
    Receivables No/NoNo/No
    Payroll No/NoNo/No

    Training & Support

     
    The Taco Maker Franchise
    Johnny Rockets Franchise
    Training --
    Support Newsletter, Toll-free phone line, Grand opening, Field operations/evaluations, Purchasing cooperativesMeetings, Grand opening, Field operations/evaluations
    Marketing Co-op advertising, National mediaNational media, Regional advertising
    Operations International franchisees required to buy multiple units/master licenses; 30% of all franchisees own more than one unit

    Number of employees needed to run franchised unit: 35

    Absentee ownership of franchise is NOT allowed. (90% of current franchisees are owner/operators)

    Franchisees required to buy multiple units/master licenses; 95% of all franchisees own more than one unit

    Number of employees needed to run franchised unit: 48 - 53

    Absentee ownership of franchise is NOT allowed. (98% of current franchisees are owner/operators)


    Expansion Plans

     
    The Taco Maker Franchise
    Johnny Rockets Franchise
    US Expansion --
    Canada Expansion NoNo
    International Expansion YesYes

    Company Overviews

    About The Taco Maker

    After gaining valuable experience in successfully developing a large franchise system, Gil L. Craig founded
    The Taco Maker Inc. in 1968. Based in Ogden, Utah, The Taco Maker franchise system has locations in the United States, Latin America, Western Europe, and the Far and Middle East. Franchise sites include traditional freestanding buildings and mall food courts as well as the Express program, which complements
    The Taco Maker's co-branding relationship with companies including Blimpie and selected service station chains. Now seeking motivated, outgoing individuals looking to franchise and become a part of a fast growing community. We offer a winning combination of food brands that include The Taco Maker, Jake's Over the Top, and Mayan Juice - all available as part of the same outlet. We have locations in a variety of outlet types, with design formats to meet almost every need. Our facilities are designed to reflect specific motifs with state-of-the-art materials and equipment. All of this sets us apart from the competition. The creation of fine foods starts with kitchen and production lines that are clean and organized in such a way as to encourage efficiency and minimize waste. Franchise Opportunities are Available! The diversity of our multiple-brand outlets makes them the most successful opportunities available. Single-concept outlets are available when restrictive elements exist because of covenants or prior exclusivity on competing products. We have the ability to go into spaces from 400 square feet to 3500 square feet in traditional freestanding units, convenience stores, shopping malls, food courts, airports, and in-line strip centers, all of which have all proven their success.

    About Johnny Rockets

    Johnny Rockets is an international restaurant chain that offers the food, fun and friendliness of classic, timeless, feel-good Americana. Every Johnny Rockets restaurant serves simple, great-tasting food from a menu of all-American favorites, including our juicy hamburgers, crispy American Fries, classic sandwiches and rich, delicious hand-dipped shakes and malts. It's the place to go for friendly service, flavorful food, uplifting music and relaxed, casual fun. With annual sales in excess of $300 million, Johnny Rockets is a time-tested brand with an extraordinarily high awareness level, a loyal customer base and a broad demographic appeal. The all-American theme is one that has proven to be universal and that leaps across all geographic and cultural boundaries. It easily translates into any language and relates to the best concepts of America, around the globe. Throughout the world, people appreciate the stereotypical home-cooked goodness of classic comfort foods; smiling, outgoing service and a bright, clean, cheerful atmosphere.

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