Valpak vs United Marketing Solutions Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Valpak vs United Marketing Solutions including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Valpak Franchise
United Marketing Solutions Franchise
Investment $32,500 - And Up$39,615 - $61,485
Franchise Fee $15,000 - $17,500$31,500
Royalty Fee 00
Advertising Fee --
Year Founded 19681981
Year Franchised 19881982
Term Of Agreement 10 years10 years
Term Of Agreement 10 years10 years
Renewal Fee -5% of current license fee


Business Experience Requirements
 
Valpak Franchise
United Marketing Solutions Franchise
Experience
  • General business experience
  • Sales and management skills
    		• -

    Financing Options
     
    Valpak Franchise
    United Marketing Solutions Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/YesYes/No
    Start-up Costs No/YesNo/No
    Equipment No/YesNo/No
    Inventory No/YesNo/No
    Receivables No/YesNo/No
    Payroll No/YesNo/No

    Training & Support
     
    Valpak Franchise
    United Marketing Solutions Franchise
    Training On-The-Job Training: 44 hours Classroom Training: 67 hours -
    Support Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Proprietary Software Franchisee Intranet PlatformNewsletter, Meetings, Toll-free phone line, Grand opening, Internet, Field operations/evaluations
    Marketing Co-op Advertising Ad Templates Social media SEO Website development Email marketing Loyalty program/app-
    Operations Franchise can be run from home.

    5% of all franchisees own more than one unit

    Number of employees needed to run franchised unit: 2

    Absentee ownership of franchise is allowed. (98% of current franchisees are owner/operators)

    		 Franchise can be run from home.

    17% of all franchisees own more than one unit

    Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators)

    Expansion Plans
     
    Valpak Franchise
    United Marketing Solutions Franchise
    US Expansion YesYes
    Canada Expansion NoNo
    International Expansion YesNo

    Company Overviews

    About Valpak

    Terry Loebal founded Valpak Direct Marketing Systems Inc. in 1968. Based in Largo, Florida, the company started franchising in 1988 and has a network of field offices throughout the United States and internationally.

    Valpak is the full-service marketing agency 35,000 businesses trust with their advertising. For more than 50 years, Valpak has supported local businesses with innovative marketing services and introduced millions of consumers to exciting local offers and opportunities. Our Blue Envelope of savings mails to more than 38 million demographically targeted households nationwide and our digital platforms host approximately 8.5 million daily unique visitors, 61% from mobile.

    Valpak has been a subsidiary of Cox Enterprises Inc. since 1991. Valpak franchisees sell co-op advertising space in direct mail packets to local businesses. The company has co-branding relationships with News America, Catalina Marketing, Yahoo! and others.

    Veteran Incentives  Franchise and training fees waived; territory fee waived for dormant territories.

    About United Marketing Solutions

    After Jerry Bernier used direct mail advertising to reach customers for his home-improvement business, he wanted to learn more about the industry. Through his research, Bernier began envisioning a multifaceted company that would provide small-business owners with a variety of marketing products and services. In 1981, Bernier founded United Coupon Corp. to provide those services.

    The company, which changed its name to United Marketing Solutions in 1998, began franchising in 1982. Franchisees send out mass mailings five to six times per year in their territory, giving retailers and service providers the opportunity to advertise to consumers in a specific community.

    United Marketing Solutions provides graphics, layouts, printing, binding and mailing to its franchisees.