Valpak vs Stork News of America Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Valpak vs Stork News of America including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Valpak Franchise
Stork News of America Franchise
Investment $32,500 - And Up$11,530 - $75,700
Franchise Fee $15,000 - $17,500$8,000 - $13,000
Royalty Fee 0$800-1.2K/yr.
Advertising Fee --
Year Founded 19681983
Year Franchised 19881984
Term Of Agreement 10 years1 year
Term Of Agreement 10 years1 year
Renewal Fee --


Business Experience Requirements
 
Valpak Franchise
Stork News of America Franchise
Experience
  • General business experience
  • Sales and management skills

  • General business experience
  • Marketing skills
    		•

    Financing Options
     
    Valpak Franchise
    Stork News of America Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/YesNo/No
    Start-up Costs No/YesNo/No
    Equipment No/YesNo/No
    Inventory No/YesNo/No
    Receivables No/YesNo/No
    Payroll No/YesNo/No

    Training & Support
     
    Valpak Franchise
    Stork News of America Franchise
    Training On-The-Job Training: 44 hours Classroom Training: 67 hours Available at franchisee's location
    Support Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Proprietary Software Franchisee Intranet PlatformNewsletter, Toll-free phone line, Internet
    Marketing Co-op Advertising Ad Templates Social media SEO Website development Email marketing Loyalty program/appCo-op advertising
    Operations Franchise can be run from home.

    5% of all franchisees own more than one unit

    Number of employees needed to run franchised unit: 2

    Absentee ownership of franchise is allowed. (98% of current franchisees are owner/operators)

    		 Franchise can be run from home.

    0% of all franchisees own more than one unit

    Number of employees needed to run franchised unit: 1 - 2

    Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators)

    Expansion Plans
     
    Valpak Franchise
    Stork News of America Franchise
    US Expansion Yes-
    Canada Expansion NoNo
    International Expansion YesYes

    Company Overviews

    About Valpak

    Terry Loebal founded Valpak Direct Marketing Systems Inc. in 1968. Based in Largo, Florida, the company started franchising in 1988 and has a network of field offices throughout the United States and internationally.

    Valpak is the full-service marketing agency 35,000 businesses trust with their advertising. For more than 50 years, Valpak has supported local businesses with innovative marketing services and introduced millions of consumers to exciting local offers and opportunities. Our Blue Envelope of savings mails to more than 38 million demographically targeted households nationwide and our digital platforms host approximately 8.5 million daily unique visitors, 61% from mobile.

    Valpak has been a subsidiary of Cox Enterprises Inc. since 1991. Valpak franchisees sell co-op advertising space in direct mail packets to local businesses. The company has co-branding relationships with News America, Catalina Marketing, Yahoo! and others.

    Veteran Incentives  Franchise and training fees waived; territory fee waived for dormant territories.

    About Stork News of America

    Stork News of America Inc. was founded in 1983 and began franchising in 1984. It has more than 135 locations in the United States and Canada. Stork News has an arrangement with Babies 'R' Us that places Stork News displays in all Babies 'R' Us units that are located in an area where a Stork News franchisee is present, thus offering franchisees automatic advertising. Stork News of America is based in Fayetteville, North Carolina.