Valpak vs SuperCoups Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Valpak vs SuperCoups including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Valpak Franchise
SuperCoups Franchise
Investment $32,500 - And Up$51,950 - $89,500
Franchise Fee $15,000 - $17,500$17,000 - $26,000
Royalty Fee 0Varies
Advertising Fee --
Year Founded 19681982
Year Franchised 19881984
Term Of Agreement 10 years10 years
Term Of Agreement 10 years10 years
Renewal Fee -$2.5K


Business Experience Requirements
 
Valpak Franchise
SuperCoups Franchise
Experience
  • General business experience
  • Sales and management skills

  • General business experience
  • Sales/sales management experience
    		•

    Financing Options
     
    Valpak Franchise
    SuperCoups Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/YesNo/No
    Start-up Costs No/YesNo/No
    Equipment No/YesNo/No
    Inventory No/YesNo/No
    Receivables No/YesNo/No
    Payroll No/YesNo/No

    Training & Support
     
    Valpak Franchise
    SuperCoups Franchise
    Training On-The-Job Training: 44 hours Classroom Training: 67 hours -
    Support Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Proprietary Software Franchisee Intranet PlatformMeetings, Toll-free phone line, Internet, Security/safety procedures, Field operations/evaluations
    Marketing Co-op Advertising Ad Templates Social media SEO Website development Email marketing Loyalty program/appAd slicks
    Operations Franchise can be run from home.

    5% of all franchisees own more than one unit

    Number of employees needed to run franchised unit: 2

    Absentee ownership of franchise is allowed. (98% of current franchisees are owner/operators)

    		 Franchise can be run from home.

    Number of employees needed to run franchised unit: 1

    Absentee ownership of franchise is NOT allowed. (98% of current franchisees are owner/operators)

    Expansion Plans
     
    Valpak Franchise
    SuperCoups Franchise
    US Expansion YesYes
    Canada Expansion NoNo
    International Expansion YesNo

    Company Overviews

    About Valpak

    Terry Loebal founded Valpak Direct Marketing Systems Inc. in 1968. Based in Largo, Florida, the company started franchising in 1988 and has a network of field offices throughout the United States and internationally.

    Valpak is the full-service marketing agency 35,000 businesses trust with their advertising. For more than 50 years, Valpak has supported local businesses with innovative marketing services and introduced millions of consumers to exciting local offers and opportunities. Our Blue Envelope of savings mails to more than 38 million demographically targeted households nationwide and our digital platforms host approximately 8.5 million daily unique visitors, 61% from mobile.

    Valpak has been a subsidiary of Cox Enterprises Inc. since 1991. Valpak franchisees sell co-op advertising space in direct mail packets to local businesses. The company has co-branding relationships with News America, Catalina Marketing, Yahoo! and others.

    Veteran Incentives  Franchise and training fees waived; territory fee waived for dormant territories.

    About SuperCoups

    SuperCoups was established in 1982 and started diversifying in 1984. SuperCoups is situated in Norwell, Massachusetts, and is a Valassis organization.

    In 2006, SuperCoups re-imagined its region estimate from 80,000 family units for each unit to 60,000 families for each unit.

    SuperCoups, an immediate promoting establishment that administrations the publicizing needs of nearby organizations. SuperCoups franchisees will have the chance to give practical regular postal mail and computerized publicizing answers for America's private ventures.

    Our franchisees assume a consultative deals part in displaying the SuperCoups opportunity with an end goal to make mark mindfulness and amplify the arrival on their customer's publicizing venture.

    SuperCoups gives franchisees complete preparing in our demonstrated center direct promoting program and the learning they have to deal with their establishment business. SuperCoups additionally furnishes progressing client benefit with doled out, educated delegates and instruments to expand their business time. At SuperCoups, we arm our franchisees with a capable bundle, apparatuses and the preparation to convey it.

    Once authorized, the franchisee will be required to construct connections and obtain deals by:

    Prospecting and reaching vendors in their neighborhood

    Booking arrangements to acquaint the items confront with face

    Meeting with the entrepreneurs and clarifying how SuperCoups can help them develop their business and boost their arrival on their publicizing venture

    Once the entrepreneur contracts with the franchisee, they will be in charge of focusing on the best range to boost their customer's reclamation:

    Helping their customer in making the best offers that will direct people to his area

    Presenting the customer's request to SuperCoups by means of our electronic work process for preparing and promotion creation

    Giving client support to their customers

    Invoicing their customers