Valpak vs RSVP Publications Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Valpak vs RSVP Publications including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Valpak Franchise
RSVP Publications Franchise
Investment $32,500 - And Up$96,506 - $269,366
Franchise Fee $15,000 - $17,500$15,000
Royalty Fee 07%
Advertising Fee -1%
Year Founded 19681985
Year Franchised 19881998
Term Of Agreement 10 years10 years
Term Of Agreement 10 years10 years
Renewal Fee -$5K


Business Experience Requirements
 
Valpak Franchise
RSVP Publications Franchise
Experience
  • General business experience
  • Sales and management skills

  • General business experience
  • Marketing skills
    		•

    Financing Options
     
    Valpak Franchise
    RSVP Publications Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/YesYes/Yes
    Start-up Costs No/YesNo/No
    Equipment No/YesNo/No
    Inventory No/YesYes/Yes
    Receivables No/YesNo/No
    Payroll No/YesNo/No

    Training & Support
     
    Valpak Franchise
    RSVP Publications Franchise
    Training On-The-Job Training: 44 hours Classroom Training: 67 hours -
    Support Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Proprietary Software Franchisee Intranet PlatformMeetings, Toll-free phone line, Internet, Purchasing cooperatives
    Marketing Co-op Advertising Ad Templates Social media SEO Website development Email marketing Loyalty program/app-
    Operations Franchise can be run from home.

    5% of all franchisees own more than one unit

    Number of employees needed to run franchised unit: 2

    Absentee ownership of franchise is allowed. (98% of current franchisees are owner/operators)

    		 Franchise can be run from home.

    20% of all franchisees own more than one unit

    Number of employees needed to run franchised unit: 1

    Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators)

    Expansion Plans
     
    Valpak Franchise
    RSVP Publications Franchise
    US Expansion Yes-
    Canada Expansion NoNo
    International Expansion YesYes

    Company Overviews

    About Valpak

    Terry Loebal founded Valpak Direct Marketing Systems Inc. in 1968. Based in Largo, Florida, the company started franchising in 1988 and has a network of field offices throughout the United States and internationally.

    Valpak is the full-service marketing agency 35,000 businesses trust with their advertising. For more than 50 years, Valpak has supported local businesses with innovative marketing services and introduced millions of consumers to exciting local offers and opportunities. Our Blue Envelope of savings mails to more than 38 million demographically targeted households nationwide and our digital platforms host approximately 8.5 million daily unique visitors, 61% from mobile.

    Valpak has been a subsidiary of Cox Enterprises Inc. since 1991. Valpak franchisees sell co-op advertising space in direct mail packets to local businesses. The company has co-branding relationships with News America, Catalina Marketing, Yahoo! and others.

    Veteran Incentives  Franchise and training fees waived; territory fee waived for dormant territories.

    About RSVP Publications

    We are a Leading Direct-Mail Franchise Company RSVP Publications, first established in 1985, is now one of the largest direct mail advertising companies in the nation! With over 80 franchises, we are located in virtually every major metropolitan area with a few CHOICE available markets. Learn more about RSVP franchise opportunities. We Advertise to the Wealthiest Homeowners We design, print and mail 4-color picture postcards, advertising the more "upscale" local businesses to the wealthiest 20% of North American Homeowners. We eliminate wasted circulation by mailing to the homeowners most likely to buy. Turnkey Proven System RSVP offers time-tested and rewarding franchise opportunity. Thousands of clients have used RSVP for over 29 years. With this experience, we know what works for our clients. RSVP is a proven, time-tested concept that gives franchisees a winning combination.
    * Very affordable, turnkey system
    * No inventory or equipment needed
    * Home or Office Based business
    * Over 29 years of history & building brand awareness
    * 5 days of intensive training held at RSVP Corporate Headquarters
    * Quite simply, the most impressive co-op mailer created anywhere


    "Entrepreneur
    #328 in Franchise 500 for 2020.
    #279 in Franchise 500 for 2021.