Valpak vs Ad-Visor Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Valpak vs Ad-Visor including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Valpak Franchise
Ad-Visor Franchise
Investment $32,500 - And Up$50,625 - $117,300
Franchise Fee $15,000 - $17,500$25,000 - $49,000
Royalty Fee 0$1,500 per mailing
Advertising Fee -$50/month per operating service area
Year Founded 19682007
Year Franchised 19882009
Term Of Agreement 10 years-
Term Of Agreement 10 years-
Renewal Fee --


Business Experience Requirements
 
Valpak Franchise
Ad-Visor Franchise
Experience
  • General business experience
  • Sales and management skills
    		• -

    Financing Options
     
    Valpak Franchise
    Ad-Visor Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/Yes-/-
    Start-up Costs No/Yes-/-
    Equipment No/Yes-/-
    Inventory No/Yes-/-
    Receivables No/Yes-/-
    Payroll No/Yes-/-

    Training & Support
     
    Valpak Franchise
    Ad-Visor Franchise
    Training On-The-Job Training: 44 hours Classroom Training: 67 hours -
    Support Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Proprietary Software Franchisee Intranet Platform-
    Marketing Co-op Advertising Ad Templates Social media SEO Website development Email marketing Loyalty program/app-
    Operations Franchise can be run from home.

    5% of all franchisees own more than one unit

    Number of employees needed to run franchised unit: 2

    Absentee ownership of franchise is allowed. (98% of current franchisees are owner/operators)

    		-

    Expansion Plans
     
    Valpak Franchise
    Ad-Visor Franchise
    US Expansion YesYes
    Canada Expansion No-
    International Expansion Yes-

    Company Overviews

    About Valpak

    Terry Loebal founded Valpak Direct Marketing Systems Inc. in 1968. Based in Largo, Florida, the company started franchising in 1988 and has a network of field offices throughout the United States and internationally.

    Valpak is the full-service marketing agency 35,000 businesses trust with their advertising. For more than 50 years, Valpak has supported local businesses with innovative marketing services and introduced millions of consumers to exciting local offers and opportunities. Our Blue Envelope of savings mails to more than 38 million demographically targeted households nationwide and our digital platforms host approximately 8.5 million daily unique visitors, 61% from mobile.

    Valpak has been a subsidiary of Cox Enterprises Inc. since 1991. Valpak franchisees sell co-op advertising space in direct mail packets to local businesses. The company has co-branding relationships with News America, Catalina Marketing, Yahoo! and others.

    Veteran Incentives  Franchise and training fees waived; territory fee waived for dormant territories.

    About Ad-Visor

    Are you well-networked in your business community? Achieve a work-life balance determined by you and change your lifestyle and earning potential with Ad-Visor Shared Direct Mail franchise ownership. Talk with area businesses about a new media that helps them to get more for less, and work from home if you choose to. The best franchise is the one that's for you.Ad-Visor Direct Mail offers a unique buyer-specific, shared-cost direct mail solution and is offered as a low-cost of entry franchise opportunity. Small businesses want a marketing solution that works, but doesn't break the bank - this is exactly what Ad-Visor franchisees offer their customers. Targeted demographically and geographically to reach advertisers specific markets, The Ad-Visor provides valuable direct mail advertising in shared-cost, high quality, full color self-mailers. Over 61% of consumers prefer direct mail to other forms of media, almost triple those who prefer receiving ads via email. Direct mail volume continues to increase at a rate of over 4% per year.