Valpak vs SelectAds Direct Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Valpak vs SelectAds Direct including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Valpak Franchise
SelectAds Direct Franchise
Investment $32,500 - And Up$18,700 - $29,750
Franchise Fee $15,000 - $17,500$10,000
Royalty Fee 00
Advertising Fee -0
Year Founded 19682011
Year Franchised 19882011
Term Of Agreement 10 years5 years
Term Of Agreement 10 years5 years
Renewal Fee --


Business Experience Requirements
 
Valpak Franchise
SelectAds Direct Franchise
Experience
  • General business experience
  • Sales and management skills
    		•

    � General business experience

    � Sales and marketing skills


    Financing Options
     
    Valpak Franchise
    SelectAds Direct Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/Yes-/-
    Start-up Costs No/Yes-/-
    Equipment No/Yes-/-
    Inventory No/Yes-/-
    Receivables No/Yes-/-
    Payroll No/Yes-/-

    Training & Support
     
    Valpak Franchise
    SelectAds Direct Franchise
    Training On-The-Job Training: 44 hours Classroom Training: 67 hours • One week training at headquarters • Two day on-site training
    Support Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Proprietary Software Franchisee Intranet Platform• Weekly tele-conference meetings • Mentoring program • National sales conference
    Marketing Co-op Advertising Ad Templates Social media SEO Website development Email marketing Loyalty program/app• Marketing materials • Quick Start Marketing Plan
    Operations Franchise can be run from home.

    5% of all franchisees own more than one unit

    Number of employees needed to run franchised unit: 2

    Absentee ownership of franchise is allowed. (98% of current franchisees are owner/operators)

    • Franchise can be run from home.

    • Number of employees needed to run franchised unit: 1

    • Absentee ownership of franchise is NOT allowed.

    Expansion Plans
     
    Valpak Franchise
    SelectAds Direct Franchise
    US Expansion YesYes
    Canada Expansion No-
    International Expansion Yes-

    Company Overviews

    About Valpak

    Terry Loebal founded Valpak Direct Marketing Systems Inc. in 1968. Based in Largo, Florida, the company started franchising in 1988 and has a network of field offices throughout the United States and internationally.

    Valpak is the full-service marketing agency 35,000 businesses trust with their advertising. For more than 50 years, Valpak has supported local businesses with innovative marketing services and introduced millions of consumers to exciting local offers and opportunities. Our Blue Envelope of savings mails to more than 38 million demographically targeted households nationwide and our digital platforms host approximately 8.5 million daily unique visitors, 61% from mobile.

    Valpak has been a subsidiary of Cox Enterprises Inc. since 1991. Valpak franchisees sell co-op advertising space in direct mail packets to local businesses. The company has co-branding relationships with News America, Catalina Marketing, Yahoo! and others.

    Veteran Incentives  Franchise and training fees waived; territory fee waived for dormant territories.

    About SelectAds Direct

    SelectAds Direct is changing the face of cooperative direct mail. Its proprietary format lets consumers quickly scan all ads and select ads of interest; and, it even provides a built-in carrying case. As a SelectAds Direct franchisee, you'll sell cooperative advertising space to local merchants who want to target market a high-income demographic. SelectAds Direct takes care of all back-end production allowing you to do what you do best: sell! If you have what it takes to be successful, find out what SelectAds Direct can do for you. • Very low initial investment • Home based business • Unique product • Great locations • No inventory • Training • Support