Valpak vs Intrigue Media Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Valpak vs Intrigue Media including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Valpak Franchise
Intrigue Media Franchise
Investment $32,500 - And Up$26,100 - $123,100
Franchise Fee $15,000 - $17,500$20,000 - $115,000
Royalty Fee 0Percentage of sales
Advertising Fee --
Year Founded 19682007
Year Franchised 19882011
Term Of Agreement 10 years-
Term Of Agreement 10 years-
Renewal Fee --


Business Experience Requirements
 
Valpak Franchise
Intrigue Media Franchise
Experience
  • General business experience
  • Sales and management skills
    		• -

    Financing Options
     
    Valpak Franchise
    Intrigue Media Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/Yes-/-
    Start-up Costs No/Yes-/-
    Equipment No/Yes-/-
    Inventory No/Yes-/-
    Receivables No/Yes-/-
    Payroll No/Yes-/-

    Training & Support
     
    Valpak Franchise
    Intrigue Media Franchise
    Training On-The-Job Training: 44 hours Classroom Training: 67 hours 4 weeks at head office and 1 week in the territory.
    Support Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Proprietary Software Franchisee Intranet Platform-
    Marketing Co-op Advertising Ad Templates Social media SEO Website development Email marketing Loyalty program/app-
    Operations Franchise can be run from home.

    5% of all franchisees own more than one unit

    Number of employees needed to run franchised unit: 2

    Absentee ownership of franchise is allowed. (98% of current franchisees are owner/operators)

    		-

    Expansion Plans
     
    Valpak Franchise
    Intrigue Media Franchise
    US Expansion Yes-
    Canada Expansion No-
    International Expansion Yes-

    Company Overviews

    About Valpak

    Terry Loebal founded Valpak Direct Marketing Systems Inc. in 1968. Based in Largo, Florida, the company started franchising in 1988 and has a network of field offices throughout the United States and internationally.

    Valpak is the full-service marketing agency 35,000 businesses trust with their advertising. For more than 50 years, Valpak has supported local businesses with innovative marketing services and introduced millions of consumers to exciting local offers and opportunities. Our Blue Envelope of savings mails to more than 38 million demographically targeted households nationwide and our digital platforms host approximately 8.5 million daily unique visitors, 61% from mobile.

    Valpak has been a subsidiary of Cox Enterprises Inc. since 1991. Valpak franchisees sell co-op advertising space in direct mail packets to local businesses. The company has co-branding relationships with News America, Catalina Marketing, Yahoo! and others.

    Veteran Incentives  Franchise and training fees waived; territory fee waived for dormant territories.

    About Intrigue Media

    Become a leader in Local Marketing in Canada!
    Intrigue Media specializes in providing affordable marketing to local businesses. We help local businesses to get noticed and found. As a franchisee, you set up your own network of TVs in high traffic consumer locations. These TVs entertain and engage with consumers and your revenue comes from selling ad spaces on this network. In phase two of the franchise, you learn how to create online marketing campaigns for your clients that go hand-in-hand with the video advertising. One of the main benefits is our very comprehensive sales training in our proven sales method. It is 4 weeks at head office and 1 week in the territory. All benefits at a glance: * quick return on investment * very high gross margin * can work from home * all operational and technical steps done by head office * outstanding sales training Franchisee Profile * Learner - always learning, always driving * Sales oriented * Service minded - wants to help people * NOT required: technical or IT skills What is the worldview of our ideal Franchisee? * I want to make 6 figures * I want to make a difference in my community * I am done making someone else rich * I appreciate the experience others in the franchise system have made
     
    Take the stress out of your marketing and set your business up for success with Intrigue’s Marketing Action Plan