Valpak vs The School Communications Agency Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Valpak vs The School Communications Agency including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Valpak Franchise
The School Communications Agency Franchise
Investment $32,500 - And Up$39,700 - $59,900
Franchise Fee $15,000 - $17,500$30,000 - $40,000
Royalty Fee 012%
Advertising Fee --
Year Founded 19682011
Year Franchised 19882013
Term Of Agreement 10 years-
Term Of Agreement 10 years-
Renewal Fee --


Business Experience Requirements
 
Valpak Franchise
The School Communications Agency Franchise
Experience
  • General business experience
  • Sales and management skills
    		• Ad/Sales Experience

    Financing Options
     
    Valpak Franchise
    The School Communications Agency Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/YesYes/-
    Start-up Costs No/Yes-/-
    Equipment No/Yes-/-
    Inventory No/Yes-/-
    Receivables No/Yes-/-
    Payroll No/Yes-/-

    Training & Support
     
    Valpak Franchise
    The School Communications Agency Franchise
    Training On-The-Job Training: 44 hours Classroom Training: 67 hours 16-20 hours of Classroom Training, 16 -24 hours of On Site Training.
    Support Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Proprietary Software Franchisee Intranet PlatformField Support and ongoing remote support is provided along with many resources and tools.
    Marketing Co-op Advertising Ad Templates Social media SEO Website development Email marketing Loyalty program/app-
    Operations Franchise can be run from home.

    5% of all franchisees own more than one unit

    Number of employees needed to run franchised unit: 2

    Absentee ownership of franchise is allowed. (98% of current franchisees are owner/operators)

    		The franchise offered is a home based owner-operator model. The content for the newsletter is provided by the school or the Franchisors Library of Content and is placed into the newsletter by Franchisor. The franchisee sells advertising space in the newsletter, manages the school and business relationships and shares a portion of the revenue with the schools.

    Expansion Plans
     
    Valpak Franchise
    The School Communications Agency Franchise
    US Expansion YesYes
    Canada Expansion No-
    International Expansion Yes-

    Company Overviews

    About Valpak

    Terry Loebal founded Valpak Direct Marketing Systems Inc. in 1968. Based in Largo, Florida, the company started franchising in 1988 and has a network of field offices throughout the United States and internationally.

    Valpak is the full-service marketing agency 35,000 businesses trust with their advertising. For more than 50 years, Valpak has supported local businesses with innovative marketing services and introduced millions of consumers to exciting local offers and opportunities. Our Blue Envelope of savings mails to more than 38 million demographically targeted households nationwide and our digital platforms host approximately 8.5 million daily unique visitors, 61% from mobile.

    Valpak has been a subsidiary of Cox Enterprises Inc. since 1991. Valpak franchisees sell co-op advertising space in direct mail packets to local businesses. The company has co-branding relationships with News America, Catalina Marketing, Yahoo! and others.

    Veteran Incentives  Franchise and training fees waived; territory fee waived for dormant territories.

    About The School Communications Agency

    The School Communications Agency is a hyperlocal advertising company that produces high quality, mobile friendly school newsletters that connect parents to their child’s school and to the businesses that matter to them. Our free to school service improves parent engagement, reduces administrative workload, and generates money for schools. Our advertisers benefit from hyper-local geo-targeted access to parents that no other franchise provides. The franchise offered is a home based owner-operator model.  The content for the newsletter is provided by the school or the Franchisors Library of Content and is placed into the newsletter by Franchisor.  The franchisee sells advertising space in the newsletter, manages the school and business relationships and shares a portion of the revenue with the schools.  
     
    We create free, high quality, mobile friendly newsletters for schools that engage and inform parents, reduce administrative workload and generate discretionary funds.
     
    Turn your school newsletter into a source of revenue.