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Below is an in-depth analysis and side-by-side comparison of Home Instead vs Executive Care including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $108,900 - $124,910 | $99,650 - $169,900 |
Franchise Fee | $55,000 | $44,900 |
Royalty Fee | 5% | 5% |
Advertising Fee | 2% | - |
Year Founded | 1994 | 2004 |
Year Franchised | 1995 | 2012 |
Term Of Agreement | 10 years | 10 years |
Term Of Agreement | 10 years | 10 years |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | We know that our proven business model works, so finding the right type of owner is very important to us. They come from all walks of life and backgrounds, but we only award franchises to those who are willing to be involved in the business full-time. Also, while we can teach you to run a unique senior care business, our owners also must have a passion to make a difference in the lives of the elderly. Want to see if you have what it takes to be a Home Instead Senior Care franchise owner? Fill out our form here http://www.thefranchisemall.com/request/ | Optimistic Strong management and/or marketing sales backgrounds Readiness to learn and a passion to succeed. A minimum net worth of $200,000 to $300,000 and at least $100,000 liquid capital available for investment into the business Able to work long hours Not afraid of financial risks Supporting spouse and/or family Exceptional time-management skills and ability to multi-task Commitment to the mission, principles and guidelines of the Executive Care franchise system Commitment to your Executive Care business, your clients and your community If this describes you, and YOUR goals line-up with OUR goals, we want to begin a discussion with you. |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/Yes | -/- |
Start-up Costs | No/Yes | -/- |
Equipment | No/Yes | -/- |
Inventory | No/Yes | -/- |
Receivables | No/Yes | -/- |
Payroll | No/Yes | -/- |
Training & Support |
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Training | Every new owner must complete a week-long training class held at our global headquarters in Omaha, Nebraska. But training never really ends. Our Training Department assigns a business coach to each new franchise owner during the critical first months to assure a smooth and successful start-up. Beyond all this, training continues throughout your tenure as a Home Instead Senior Care franchise owner. A Business Performance team assigned to you will assist and support you throughout your development. Then, our annual convention, state meetings and mentoring program provide perfect opportunities for you to learn more about how to run your business including the introduction of new marketing programs and approaches to running your business. Taken together, these may be the most compelling reasons to own a Home Instead Senior Care franchise. On-The-Job Training: Mentoring program Classroom Training: 40 hours Additional Training: Online training, 5 weeks; webinars, on-site visits | Executive Care has developed a comprehensive one-week instructional and hands-on training program to guide new owners every step of the way as they move toward opening their own Executive Care business. The training takes place at our corporate offices in Hackensack, New Jersey. You will learn about the administrative and operational sides of the business and specific sales and marketing techniques for a home care franchise. You will also spend time with Executive Care operations managers, patient coordinators and home care marketers to learn and experience the inner-workings of a fully-functional home care agency. You will receive hands-on training in our computer software platform, which includes scheduling, billing and payroll functions, customer relationship management (CRM), and a proprietary intranet for easy communication between franchisees and Executive Care franchise team. |
Support | Over 100 Home Office staff draw on the collective Home Instead Senior Care network's 14 years of senior care experience to help you run your business efficiently. But, that's not all, our technical support team stands ready to coach you through any software and technology questions you may have. Support is available to you 24 hours a day, 7 days a week. Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform | After opening of your own Executive Care business, we are committed to supporting you and your team to address any needs you may have regarding recruiting, networking, business planning, marketing and growth. Executive Support Program For the first 12 months of your operations, you'll be enrolled in the Executive Support Program. In this program, a support person will be assigned to you and will be dedicated to answering all of your questions as you develop and grow your new Executive Care business. |
Marketing | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing | - |
Operations |
International franchisees required to buy multiple units/master licenses; 20% of all franchisees own more than one unit Number of employees needed to run franchised unit: 9 - 12 Absentee ownership of franchise is NOT allowed.
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Expansion Plans |
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US Expansion | - | Yes |
Canada Expansion | No | - |
International Expansion | Yes | - |
Home Instead Senior Care was founded in 1994 by Paul and Lori Hogan.
Based in Omaha, Nebraska, it provides part-time, full-time and live-in nonmedical service for the elderly who can manage their physical needs but require assistance, supervision, light housework and companionship to remain in their homes.