Home Instead vs The Senior's Choice Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Home Instead vs The Senior's Choice including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Home Instead Franchise
The Senior's Choice Franchise
Investment $108,900 - $124,910$45,000 - $65,000
Franchise Fee $55,000$29,000
Royalty Fee 5%Membership: $500/month (with 30-day written notice to discontinue membership. No ongoing royalties)
Advertising Fee 2%-
Year Founded 19941999
Year Franchised 19952007
Term Of Agreement 10 years5 years
Term Of Agreement 10 years5 years
Renewal Fee --


Business Experience Requirements
 
Home Instead Franchise
The Senior's Choice Franchise
Experience We know that our proven business model works, so finding the right type of owner is very important to us. They come from all walks of life and backgrounds, but we only award franchises to those who are willing to be involved in the business full-time. Also, while we can teach you to run a unique senior care business, our owners also must have a passion to make a difference in the lives of the elderly. Want to see if you have what it takes to be a Home Instead Senior Care franchise owner? Fill out our form here http://www.thefranchisemall.com/request/Minimum Net Worth: $100,000
Average Number Of Employees: 2 full time staff, 40 caregivers
Passive Ownership: No

Financing Options
 
Home Instead Franchise
The Senior's Choice Franchise
  In-House/3rd PartyIn-House/3rd Party
Franchise Fees No/YesNo/Yes
Start-up Costs No/YesNo/No
Equipment No/YesNo/No
Inventory No/YesNo/No
Receivables No/YesNo/No
Payroll No/YesNo/No

Training & Support
 
Home Instead Franchise
The Senior's Choice Franchise
Training Every new owner must complete a week-long training class held at our global headquarters in Omaha, Nebraska. But training never really ends. Our Training Department assigns a business coach to each new franchise owner during the critical first months to assure a smooth and successful start-up. Beyond all this, training continues throughout your tenure as a Home Instead Senior Care franchise owner. A Business Performance team assigned to you will assist and support you throughout your development. Then, our annual convention, state meetings and mentoring program provide perfect opportunities for you to learn more about how to run your business including the introduction of new marketing programs and approaches to running your business. Taken together, these may be the most compelling reasons to own a Home Instead Senior Care franchise. On-The-Job Training: Mentoring program Classroom Training: 40 hours Additional Training: Online training, 5 weeks; webinars, on-site visits The Senior's Choice provides extensive training and support to its members They receive 4 days of initial training where they learn all aspects of the business and the tools and resources that are available to them. After training, they enroll in a 90-day coaching program with our dedicated Trainer and Coach. In addition, support is available by phone and email during normal business hours. The Senior's Choice also hosts regularly scheduled regional "next-level" educational and networking events, as well as an annual conference.
Support Over 100 Home Office staff draw on the collective Home Instead Senior Care network's 14 years of senior care experience to help you run your business efficiently. But, that's not all, our technical support team stands ready to coach you through any software and technology questions you may have. Support is available to you 24 hours a day, 7 days a week. Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform -
Marketing Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing -
Operations International franchisees required to buy multiple units/master licenses; 20% of all franchisees own more than one unit

Number of employees needed to run franchised unit: 9 - 12

Absentee ownership of franchise is NOT allowed.

4 Primary Advantages:

1. We charge No Royalty Fees, just a flat monthly fee of $500 - This results in huge savings and much greater take-home earnings compared with their industry franchise competitors.

2. Franchises sign No Long-Term Contracts - Their membership with us is month to month and they can cancel at any time with 30 days notice. This requires management to provide exceptional value to its owners every day, or risk losing residual revenue due to canceled memberships. That said; our retention rate is impressively high.

3. Franchisees establish their Individual Brand Identity - Senior care is one industry where franchise brand recognition is less than 1%. Therefore, our owners have the advantage of developing their own unique brand identity and representing themselves as a locally owned/operated business - which clients prefer.

4. Franchisees are free to customize their business according to their wishes/needs - While we provide our Members/owners with complete operating systems, business framework and best-practices; they are free to customize their business according to their needs and desires. This enables them to adapt their business and services according to the unique demands of their local market and to take advantage of any revenue opportunities that they feel are beneficial to them.

Expansion Plans
 
Home Instead Franchise
The Senior's Choice Franchise
US Expansion -Yes
Canada Expansion No-
International Expansion Yes-

Company Overviews

About Home Instead

Home Instead Senior Care was founded in 1994 by Paul and Lori Hogan.
Based in Omaha, Nebraska, it provides part-time, full-time and live-in nonmedical service for the elderly who can manage their physical needs but require assistance, supervision, light housework and companionship to remain in their homes.

Home Instead Senior Care has locations in the United States, Canada and Western Europe, and offers international master franchise opportunities.

Veteran Incentives  10% off franchise fee
 "Entrepreneur    "Franchisee   "Top      
                               
"franchiserankingscom"
#19 in Gator's Top franchises.       
#26 on Franchise Rankings.com
#156 in Franchise 500 for 2020.
#242 in Franchise 500 for 2021.










About The Senior's Choice

Here are three important reasons how The Senior's Choice is different: 1) Royalty Free - You pay no royalties on your hard earned income. Instead you pay a reasonable monthly fee after you have set up your business and attended our training. With a franchise you will pay tens of thousands of dollars in royalties each year which is a big chunk of your net income. Don't let them fool you; there is absolutely no justification for charging you those exorbitant fees. 2) No Long Term Contracts - While we are contractually committed to offer our services to you for the long-term, you may terminate your membership interest at any time. No gimmicks, no restrictions and no post-termination non-compete provisions. With our Membership Model we have to prove our value to you each and every month to keep your business. We offer services and benefits to you every month to keep your business or we don't get paid and that's they way it should be. Contrast that with a 10 year franchise agreement that locks you into paying a percentage of your gross revenues (not net profit) whether you're getting the service you bargained for or not. Don't be bashful, call franchisees and ask them would they do it all over again and then pose the same question to our Members. You'll be grateful you did! 3) It's Your Business, Not Ours, It's as simple as that. Every decision about your business is yours to make and yours alone. We just provide support and guidance to you, as much or as little as you want. With a franchise you are essentially leasing their brand and business for 10 years. You're simply a custodian for them where you do all the work, take all the risk and yet you don't get all the rewards. With us, you keep all of your hard-earned income and pay us a reasonable monthly fee for which you receive an equal or greater value for each and every month.
Home care agencies associated with The Senior's Choice are among the top performers in their respective markets when it comes to overall client satisfaction. It goes to show that when you provide caring and talented professionals with our outstanding training, exclusive programs and the best operating systems and support in the industry, good things are bound to happen.